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Workshop with Simpli.fi: Big Data for Small Campaigns: Exploring Local Programmatic
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Workshop with Simpli.fi: Big Data for Small Campaigns: Exploring Local Programmatic

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Just because a campaign works in Portland, Maine doesn’t mean it will play in Portland, OR. Search has worked well for local advertising because it enables advertisers to customize campaigns to local …

Just because a campaign works in Portland, Maine doesn’t mean it will play in Portland, OR. Search has worked well for local advertising because it enables advertisers to customize campaigns to local needs and small daily budgets and sub-dollar tolerances. In this workshop, learn how unstructured data is enabling local programmatic marketing–opening up a whole new level of campaign optimization for any multi-unit retailer, franchise company or chain that depends on local awareness and conversions.

Published in Marketing , Technology , Business
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Transcript

  • 1. VISIBLE DATAVISIBLE SUCCESS BIG DATA FOR LOCAL CAMPAIGNS
  • 2. COMPLETE CROSS-PLATFORM CAPABILITIES MOBILE VIDEODISPLAY SOCIAL
  • 3. I LIVE IN PHOENIX I CHECKED THE MIAMI WEATHER I LOVE HOCKEY CANADIAN SNOWBIRD
  • 4. ORDERS PIZZA LIVES IN DOWNTON NEW YORK BOUGHT TICKETS TO TIM McGRAW URBAN COWBOY
  • 5. WHERE DID ALL THAT DATA GO?
  • 6. IT’S INSIDE A BLACK BOX.
  • 7. JUST DOESN’T WORK FOR LOCAL THE PROBLEM WITH SEGMENT S
  • 8. SEGMENT BASED SYSTEMS REQUIRE VOLUM E
  • 9. THE ANSWER: UNSTRUCTURED DATA WTF UNSTRUCTURED DATA?
  • 10. SEARCH
  • 11. CONTEXT
  • 12. RECENCY
  • 13. LOCATION
  • 14. WE ARE LOCAL PROGRAMMATIC LOCAL CAMPAIGNS LOCAL BUDGETS LOCAL AUDIENCES
  • 15. DYNAMIC AUDIENCE BUILDING
  • 16. AUTOMATE OPTIMIZATION
  • 17. COMPLETE REPORTING TRANSPARENCY
  • 18. PROGRAMMATIC PERFORMANCE YOU CAN SEE
  • 19. VISIBLE DATAVISIBLE SUCCESS