×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Tech Talk with TruSignal: Uncovering The Real ROI of Demand Creation Campaigns

by on Dec 09, 2013

  • 392 views

Measuring results for digital direct response campaigns, intended to convert existing in-market demand, is well established. What about campaigns targeted to desirable prospects earlier in the ...

Measuring results for digital direct response campaigns, intended to convert existing in-market demand, is well established. What about campaigns targeted to desirable prospects earlier in the purchase cycle? These campaigns influence new customers you wouldn’t otherwise reach and drive them down the funnel toward purchase. However, complex buy cycles and multiple, cross-device consumer touch points render existing tracking and measurement mechanisms incomplete to demonstrate this impact. How can you provide a real ROI to your executive team to understand the impact your campaigns are having on business growth? Attend this Tech Talk to hear a case study of how one marketer has adopted a test and learn approach for digital campaign measurement. Learn how they are driving profitable business growth using digital media — regardless of sales channel or path to purchase.

Statistics

Views

Total Views
392
Views on SlideShare
392
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Tech Talk with TruSignal: Uncovering The Real ROI of Demand Creation Campaigns Tech Talk with TruSignal: Uncovering The Real ROI of Demand Creation Campaigns Presentation Transcript