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Tools for Innovation in Interactive Campaigns
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Tools for Innovation in Interactive Campaigns

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ChoiceStream provides complete solutions for programmatic campaigns. These solutions range from automated audience research through real-time dynamic creative and optimized media buying to persona …

ChoiceStream provides complete solutions for programmatic campaigns. These solutions range from automated audience research through real-time dynamic creative and optimized media buying to persona mapping and insights.

Bill Guild will explain how each separate solution works and how they can work together to collect unique consumer data, engage audiences at unprecedented levels, and give Brand Hackathon teams a competitive edge.

Published in Marketing , Technology , Business
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  • 1. www.choicestream.com Confidential 1 BillGuild,VP Markting BGuild@ChoiceStream.com Tools for Innovation in Interactive Campaigns Agency Innovation Camp
  • 2. Creative Media AnalysisPlanning Qualified Uniques • Time • Geo • Audience • Placement • competition • preference • intent • adapt in real-time • interactive • integrated optimization • Standard reporting • Advanced insights • Custom analysis Planner Studios Server Console Cruncher DMP
  • 3. Poll-based Audience ChoiceStream Modeling ChoiceStream Data Platform 1. Conquesting Audience 3. Hard-to-Find Audience 2. Immediate Intent Audience 4. Proprietary Audience
  • 4. Luxury 38% • Cosmetics • Special Foods • Kids Breakfast/Energy Bars • ChildrenAge 7-9 • Lifestages GenX (27-42) • Reading • Back to School Home-like 14% • Peanut Butter • HHI $125K - $149K • KidsCandy • Men’s Soap • Electronics • Home Owner • Median HomeValue Budget 28% • Auto Insurance • Recipes • Investment • Sports • Mail Order • VideoGames • HHI $75K-$100K Friends or Family 20% • Music • DecisionType – Feeling • Kids Food Storage Bags • Length of Residence < 3 yrs • Carbonated Beverages • HHI $50K - $60K • Gardening
  • 5. Weather Ads 1. Profiled Ads 2. Choice Ads 3. ReactiveAds 7. Combination Ads 8. Live Feed Ads 4. Localized Ads 5. Carousel Ads 6. (Weather + Carousel) (Choice + Localized)
  • 6. (blank) Relevant Creative Purchased Ad Space Real-time Creative Optimizer by Gender and Current Weather
  • 7. Objective: Identify and reach audiences by specific needs Approach: Capture individual preferences Dynamically adjust messaging by preference:  Warranty  All Wheel Drive  Fuel Efficient Outcome: Self-declared audiences profiled, and analyzed Multiple feature awareness Differentiated website engagement Preference appropriate messaging ✔ A4 Landing Page Quattro Landing Page Warranty Landing PageWARRANTY ALL WHEEL DRIVE FUEL EFFICIENT
  • 8. (blank) Relevant Creative Purchased Ad Space Real-time Creative Optimizer a Carousel of wagons with the V6O first View pixel
  • 9. Waste Promising Audience Incremental Audience • NewAudiences • All Performing Content Brand Audience Initial Audience • Survey Discovery • Site Look-alikes • Endemic Content Refined Audience (endemic sites) Refined Audience • Refined Main Audience • Other Performing Content Refined Audience (other sites) New Audience Integrate conversational data with the learning system
  • 10. www.choicestream.com Confidential 10 BillGuild,VP Markting BGuild@ChoiceStream.com Questions