SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Road Ahead: Pep Boys' In-Store Innovation

by on Feb 03, 2014

  • 366 views

Pep Boys is a heritage brand that customers feel really good about. But as today's perpetually connected consumers become more challenging to reach, Pep Boys set out to be at the forefront of ...

Pep Boys is a heritage brand that customers feel really good about. But as today's perpetually connected consumers become more challenging to reach, Pep Boys set out to be at the forefront of innovation (rather than falling behind the times). In store innovation (digital lounge), revolutionized traditional marketing tactics (direct mail) and a connected digital marketing program are fueling their drive to connect with today's perpetually connected consumers now and on the road ahead.

Statistics

Views

Total Views
366
Views on SlideShare
365
Embed Views
1

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 1

http://www.redirectfiles.org 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

The Road Ahead: Pep Boys' In-Store Innovation The Road Ahead: Pep Boys' In-Store Innovation Presentation Transcript