The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction

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Forget geotargeting and geofencing. The dream of walking by Starbucks and getting a coupon delivered is already old fashioned. We are talking about a smart shopping experience, not unlike that …

Forget geotargeting and geofencing. The dream of walking by Starbucks and getting a coupon delivered is already old fashioned. We are talking about a smart shopping experience, not unlike that facilitated by Amazon but in a real time real place environment. The technologies will assist in mapping out the most efficient store trip, suggesting options not on today's shopping list but suggestible from long term wish lists, previous shopping or previous browser behavior. The end result is a more efficient experience for the consumer, a higher basket value for the retailer and the achievement of a much talked about dream for local and mobile.

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  • 1. The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction
  • 2. Today: Hyper Local Advertising OEM Services JiWire Geoloqi Moasis Xtify PlaceIQ Verve Mobile Retailigence
  • 3. New In Store Services In-App Purchases Connect with Inventory Showrooming on Steroids Products in store or another nearby retailer Find out of stock item in another branch Instant price matching against online & offline retailers
  • 4. New In Store Services • Capture of market research data • Promotions for select products • Mobile POS • Offers consumers rewards as incentives to find products • Private and instant sales for mobile app users • Instant customer service
  • 5. Analytics Big investment being made in store analytics • EuclidAnalytics • Quri • iInside • RetailNext • Iviutech • Viewsy • Placed • Walkbase • Prism Skylabs • FiveStars
  • 6. Loyalty & Rewards A number of companies cropping up in this space • Swirl • LevelUp • Belly • Margeta • Clutch • Shopkick • KaChing! • Shoptext
  • 7. Navigation and Maps In store mapping/navigation via Google Maps/GPS, etc. Starts with sections of stores - in place today • Aisle 411 • Insiteo • Point Inside • Lighthouse Signal • Indoo.rs • Micello • Indoor Atlas • Navizon
  • 8. Early Technologies Access to a niche group of consumers: early adopters of mobile technologies • Scanning of barcodes on product packaging • NFC applications- Near Field Communication • Bluetooth
  • 9. Location Tech iBeacon and other location technologies • Could kill cash register and NFC • DecaWave: chip ID’s location within 10 centimeters • Estimote: BLE sensors
  • 10. IoT and Sensors Internet of Things • Next Generation sensors • Lightweight • Needing no batteries • Powered by capturing radio signals
  • 11. Shopping Smart shopping lists • Enriched by behavioral overlay (Amazon like) • Combined with maps=efficient navigation
  • 12. Bottom Line Win-Win for consumers and retailers Less friction in shopping trip (easier navigation, save money & time) Attract more customers, higher basket $$ potential
  • 13. David L. Smith smith@mediasmith.com Twitter: mediadls