Forget geotargeting and geofencing. The dream of walking by Starbucks and getting a coupon delivered is already old fashioned. We are talking about a smart shopping experience, not unlike that facilitated by Amazon but in a real time real place environment. The technologies will assist in mapping out the most efficient store trip, suggesting options not on today's shopping list but suggestible from long term wish lists, previous shopping or previous browser behavior. The end result is a more efficient experience for the consumer, a higher basket value for the retailer and the achievement of a much talked about dream for local and mobile.
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