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Tech Talk with R/GA: Algorithmic Matchmaking

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R/GA approaches media in the same innovative way as we do in our award-winning creative practice. We look at what the market is doing and apply different strategies and tactics to achieve brand ...

R/GA approaches media in the same innovative way as we do in our award-winning creative practice. We look at what the market is doing and apply different strategies and tactics to achieve brand goals. When everyone zigs, we zag. We’ll discuss how R/GA has recently built out our Media & Connections department with Data Scientists who specialize in the Decision and Social sciences to create algorithms, performance models and budget allocation scenarios for all types of advertisers and campaigns.

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  • Our audience 3x more likely to follow celebrity news and popular musicWe bid for new fans in the Facebook “auction” using interest descriptions like “Gourmet,” “dinner party” but we were being outspent
  • Our audience 3x more likely to follow celebrity news and popular musicThis is a third of the cost of the conventional “gourmet” targetRyan Gosling is cheap!

Tech Talk with R/GA: Algorithmic Matchmaking Tech Talk with R/GA: Algorithmic Matchmaking Presentation Transcript