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Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom)
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Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom)

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Plethora Mobile will demonstrate its newly launched Dynamic Rich Media Creator for Programmatic Premium.

Plethora Mobile will demonstrate its newly launched Dynamic Rich Media Creator for Programmatic Premium.

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  • Impression level decision making on Premium Publishers with Real-Time 1st party data and dynamic rich media is a match made in heaven.

Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom) Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom) Presentation Transcript

  • October 2013 Dynamic Rich Media Creation for Programmatic Premium Tom Anderson
  • Dynamic Rich Media Creation is the future of programmatic. Premium publishers have made the shift to programmatic.
  • Real Time Bidding Multiscreen Real Time Optimization Rich Media Dynamic CPM’s Dynamic Rich Media Creation Cost Per Install Re-Targeting Founded in 2011 in New York, NY Bootstrapped and profitable in 2012 Custom White Lists of Premium Publishers Now with 100+ billion Monthly Ad Requests
  • 100,000,000,000 Monthly Ad Requests 3.3 Billion impressions per day 138 Million impressions per hour 2.3 Million impressions per minute 38,580 impressions/ Requests per Second (QPS)
  • Access to inventory is EASY! Optimization becomes the real ART.
  • 1st Party Data within the Ad Request Device Application Operating System Ad Size Location Age Carrier Gender Publisher Category
  • Leveraging Real-Time Data The ability to use these Real-Time data points to make decisions and increase performance is the future of Programmatic. This is the future we must all embrace.
  • Basic Dynamic Ads YOU’RE ONLY 1.4 MILES AWAY FROM Lat Long comes in through an Ad Request. Distance to location is dynamically inserted upon ad delivery.
  • Basic Dynamic Ads Device type comes in through an ad request. Corresponding app store logo is dynamically inserted based on the device.
  • Dynamic Rich Media Ads One JavaScript tag. Download App Download NOW Creates thousands of different creative options. Install App Download App FREE App Download Free Dynamic A/B Testing across thousands of pubs and data sets.
  • Machine Learning Download App Download App Download App Machine Learning and Artificial Neural Networks allow our system to automatically optimize campaigns based on a large number of input variables.
  • “To understand is to perceive patterns.” Isaiah Berlin The Universe Brain cell Map of the Internet
  • Fail Fast, Fail Smart! Less planning, more optimization!
  • Filter out the noise. Embrace The Shift!
  • Tom Anderson Tom@plethoramobile.com