October 2013

Dynamic Rich Media Creation for
Programmatic Premium
Tom Anderson
Dynamic Rich Media Creation is
the future of programmatic.

Premium publishers have made
the shift to programmatic.
Real Time
Bidding

Multiscreen

Real Time
Optimization

Rich
Media

Dynamic
CPM’s

Dynamic
Rich
Media
Creation

Cost Per
I...
100,000,000,000 Monthly Ad Requests
3.3 Billion impressions per day
138 Million impressions per hour
2.3 Million impressio...
Access to inventory is EASY!
Optimization becomes the real ART.
1st Party Data within the Ad Request
Device

Application

Operating System

Ad Size

Location

Age

Carrier

Gender

Publi...
Leveraging Real-Time Data
The ability to use these Real-Time data
points to make decisions and increase
performance is the...
Basic Dynamic Ads
YOU’RE ONLY 1.4
MILES AWAY FROM

Lat Long comes in
through an Ad Request.
Distance to location is
dynami...
Basic Dynamic Ads
Device type comes in
through an ad request.
Corresponding app
store logo is
dynamically inserted
based o...
Dynamic Rich Media Ads
One JavaScript tag.
Download App

Download NOW

Creates thousands of
different creative
options.

I...
Machine Learning

Download App
Download App
Download App

Machine Learning and
Artificial Neural Networks
allow our system...
“To understand is to perceive patterns.”
Isaiah Berlin

The Universe

Brain cell

Map of the
Internet
Fail Fast,
Fail Smart!
Less planning,
more
optimization!
Filter out
the noise.

Embrace
The
Shift!
Tom Anderson

Tom@plethoramobile.com
Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom)
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Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom)

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Plethora Mobile will demonstrate its newly launched Dynamic Rich Media Creator for Programmatic Premium.

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  • Impression level decision making on Premium Publishers with Real-Time 1st party data and dynamic rich media is a match made in heaven.
  • Tech Talk with Plethora Mobile: Dynamic Rich Media Creation for Programmatic Premium (Fontaine Ballroom)

    1. 1. October 2013 Dynamic Rich Media Creation for Programmatic Premium Tom Anderson
    2. 2. Dynamic Rich Media Creation is the future of programmatic. Premium publishers have made the shift to programmatic.
    3. 3. Real Time Bidding Multiscreen Real Time Optimization Rich Media Dynamic CPM’s Dynamic Rich Media Creation Cost Per Install Re-Targeting Founded in 2011 in New York, NY Bootstrapped and profitable in 2012 Custom White Lists of Premium Publishers Now with 100+ billion Monthly Ad Requests
    4. 4. 100,000,000,000 Monthly Ad Requests 3.3 Billion impressions per day 138 Million impressions per hour 2.3 Million impressions per minute 38,580 impressions/ Requests per Second (QPS)
    5. 5. Access to inventory is EASY! Optimization becomes the real ART.
    6. 6. 1st Party Data within the Ad Request Device Application Operating System Ad Size Location Age Carrier Gender Publisher Category
    7. 7. Leveraging Real-Time Data The ability to use these Real-Time data points to make decisions and increase performance is the future of Programmatic. This is the future we must all embrace.
    8. 8. Basic Dynamic Ads YOU’RE ONLY 1.4 MILES AWAY FROM Lat Long comes in through an Ad Request. Distance to location is dynamically inserted upon ad delivery.
    9. 9. Basic Dynamic Ads Device type comes in through an ad request. Corresponding app store logo is dynamically inserted based on the device.
    10. 10. Dynamic Rich Media Ads One JavaScript tag. Download App Download NOW Creates thousands of different creative options. Install App Download App FREE App Download Free Dynamic A/B Testing across thousands of pubs and data sets.
    11. 11. Machine Learning Download App Download App Download App Machine Learning and Artificial Neural Networks allow our system to automatically optimize campaigns based on a large number of input variables.
    12. 12. “To understand is to perceive patterns.” Isaiah Berlin The Universe Brain cell Map of the Internet
    13. 13. Fail Fast, Fail Smart! Less planning, more optimization!
    14. 14. Filter out the noise. Embrace The Shift!
    15. 15. Tom Anderson Tom@plethoramobile.com

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