0
Authentic Marketing at Scale
One Campaign - 1,000 Custom Ads

Monday, February 3, 14
In 2014, marketers will use
dynamic content to deliver
targeted, highly personalized
experiences to the right audience
at ...
National Campaigns Today

Monday, February 3, 14
National Campaigns Today

Monday, February 3, 14
What if you could tailor every
ad to its local audience?

Monday, February 3, 14
LocalVoice

Monday, February 3, 14
LocalVoice

One Campaign
1,000 Unique Local Ads

Monday, February 3, 14
Admin
Feeds Published

Monday, February 3, 14
ublished
Published

Monday, February 3, 14
Published
This is Manager Name from your local Coffee Bean & Tea Leaf
at Cross-Street . I’d like to invite you to a specia...
Published
Where

Who

When

TARGET POST BY LOCATION
Group
Location
Country

Choose a Group
Southwest (92 locations)
New Yo...
Published
Where

Who

When

Gender

Female

Relationship Status

All

Age

18

Education Status

All

Interested In

All

...
Published
Facebook Post
Publishing Overview

Coffee Bean and Tea Leaf

13 January

This is Sarah from your local Coffee Be...
I’d like to invite you to a special Open
House event we’re doing for our Downtown
Santa Monica neighbors this Saturday fro...
Published

PROMOTE FACEBOOK POST

AD TARGETING
Fans
Friends of Fans
Add a Custom Audience

AD OPTIMIZATION

SET BUDGET
Max...
Monday, February 3, 14
Relevant content
for local consumers

Monday, February 3, 14
Relevant content
for local consumers

Monday, February 3, 14
...across hundreds or
thousands of
locations

Monday, February 3, 14
...each delivering
authentic marketing

Monday, February 3, 14
...incorporating the
people and landmarks

Monday, February 3, 14
...that make every
place unique

Monday, February 3, 14
Monday, February 3, 14
...on a national scale

Monday, February 3, 14
Admin
Feeds Published

Monday, February 3, 14
Feeds Published

Monday, February 3, 14
Feeds Published

This is [Manager Name] from your local...

Reach - Impressions

Goal

Monday, February 3, 14

Spend - $ D...
Feeds Published

Goal

Actual

Goal

Actual

Current Ranking

1

3724 N Lamar Blvd.
Austin, TX 78705 United States

Boost ...
Case Study:

The Coffee Bean & Tea Leaf

Monday, February 3, 14
The Coffee Bean & Tea Leaf used LocalVoice’s paid
media capabilities to drive awareness and
in-store transactions for thei...
Reach a Hyper-Relevant New Audience
Over 327,000 unique customer reached, across 179
local Facebook Pages

Monday, Februar...
Drive Ad Performance Through
Local Relevance
10X higher CTR than retail ad average on Facebook
with CPCs on par with retai...
LocalVoice

One Campaign

Monday, February 3, 14
LocalVoice

1,000 Unique Local Ads

Monday, February 3, 14
Rob Reed, Founder
rob@momentfeed.com

Monday, February 3, 14
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Tech Talk with MomentFeed: Authentic Marketing at Scale

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Smartphones are increasingly making consumers expect relevance and authenticity across all marketing. At the same time, retailers have assets that provide some of the strongest signals for relevance - the locations of their physical stores. What if you could tailor every ad to its local audience around each of your stores? Starting with Facebook, retailers can now deliver hundreds or thousands of dynamically created ads across their local pages, all managed as one single campaign in MomentFeed. Learn how and see the results.

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Transcript of "Tech Talk with MomentFeed: Authentic Marketing at Scale"

  1. 1. Authentic Marketing at Scale One Campaign - 1,000 Custom Ads Monday, February 3, 14
  2. 2. In 2014, marketers will use dynamic content to deliver targeted, highly personalized experiences to the right audience at the right time. 78% of CMOs believe custom content is the future of marketing. Source: Social Media Today Monday, February 3, 14
  3. 3. National Campaigns Today Monday, February 3, 14
  4. 4. National Campaigns Today Monday, February 3, 14
  5. 5. What if you could tailor every ad to its local audience? Monday, February 3, 14
  6. 6. LocalVoice Monday, February 3, 14
  7. 7. LocalVoice One Campaign 1,000 Unique Local Ads Monday, February 3, 14
  8. 8. Admin Feeds Published Monday, February 3, 14
  9. 9. ublished Published Monday, February 3, 14
  10. 10. Published This is Manager Name from your local Coffee Bean & Tea Leaf at Cross-Street . I’d like to invite you to a special Open House event we’re doing for our Neighborhood neighbors this Saturday from noon to 4:00 pm. Hope to see you there! Photo: Manager Photo Manager Name Cross-Street Neighborhood Location Photo Manager Photo Interior Photo Monday, February 3, 14 Cancel Previous Next
  11. 11. Published Where Who When TARGET POST BY LOCATION Group Location Country Choose a Group Southwest (92 locations) New York (18 locations) Region City Cancel Monday, February 3, 14 Previous Next
  12. 12. Published Where Who When Gender Female Relationship Status All Age 18 Education Status All Interested In All Language All to 34 Cancel Monday, February 3, 14 Previous Next
  13. 13. Published Facebook Post Publishing Overview Coffee Bean and Tea Leaf 13 January This is Sarah from your local Coffee Bean & Tea Leaf at 3rd St. and Santa Monica Blvd. I’d like to invite you to a special Open House event we’re doing for our Downtown Santa Monica neighbors this Saturday from noon to 4:00 pm. Hope to see you there! Monday, February 3, 14
  14. 14. I’d like to invite you to a special Open House event we’re doing for our Downtown Santa Monica neighbors this Saturday from noon to 4:00 pm. Hope to see you there! Published Cancel Monday, February 3, 14 Previous Publish
  15. 15. Published PROMOTE FACEBOOK POST AD TARGETING Fans Friends of Fans Add a Custom Audience AD OPTIMIZATION SET BUDGET Max Potential Reach: 583,958 $ 1,000 Estimate Estimated Reach: 498,986 I want to optimize for clicks I want to optimize for reach Cancel Monday, February 3, 14 Promote It
  16. 16. Monday, February 3, 14
  17. 17. Relevant content for local consumers Monday, February 3, 14
  18. 18. Relevant content for local consumers Monday, February 3, 14
  19. 19. ...across hundreds or thousands of locations Monday, February 3, 14
  20. 20. ...each delivering authentic marketing Monday, February 3, 14
  21. 21. ...incorporating the people and landmarks Monday, February 3, 14
  22. 22. ...that make every place unique Monday, February 3, 14
  23. 23. Monday, February 3, 14
  24. 24. ...on a national scale Monday, February 3, 14
  25. 25. Admin Feeds Published Monday, February 3, 14
  26. 26. Feeds Published Monday, February 3, 14
  27. 27. Feeds Published This is [Manager Name] from your local... Reach - Impressions Goal Monday, February 3, 14 Spend - $ Dollars Actual Goal Actual
  28. 28. Feeds Published Goal Actual Goal Actual Current Ranking 1 3724 N Lamar Blvd. Austin, TX 78705 United States Boost Post 2 200 Santa Monica Blvd Santa Monica, CA 90401 United States Boost Post 3 2000 Avenue of the Stars #100 Century City, CA 90067 United States Boost Post Stop by your local Coffee Bean on... Monday, February 3, 14
  29. 29. Case Study: The Coffee Bean & Tea Leaf Monday, February 3, 14
  30. 30. The Coffee Bean & Tea Leaf used LocalVoice’s paid media capabilities to drive awareness and in-store transactions for their annual Open House event on November 7, 2013 across all 179 of their corporate stores and local Facebook Pages. Through MomentFeed’s unique local solution, Coffee Bean was able to... Monday, February 3, 14
  31. 31. Reach a Hyper-Relevant New Audience Over 327,000 unique customer reached, across 179 local Facebook Pages Monday, February 3, 14
  32. 32. Drive Ad Performance Through Local Relevance 10X higher CTR than retail ad average on Facebook with CPCs on par with retail average Retail Ad Avg. Monday, February 3, 14 Coffee Bean
  33. 33. LocalVoice One Campaign Monday, February 3, 14
  34. 34. LocalVoice 1,000 Unique Local Ads Monday, February 3, 14
  35. 35. Rob Reed, Founder rob@momentfeed.com Monday, February 3, 14
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