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Tech Talk with Adconion: The Past, Present, and Future of Online Advertising

by on Dec 09, 2013

  • 426 views

This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. From the creation of the first billboard to the Exchanges, DSPs and Trading Desks of ...

This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. From the creation of the first billboard to the Exchanges, DSPs and Trading Desks of today, Michael Parkes takes a comprehensive look at where the industry started and where it will go next and why cross channel advertising will become core to every marketers plans. He exposes the forces that will drive change and takes a look at the technology systems that will be the foundation of the new online advertising ecosystem. Finally, Parkes provides agencies, advertisers, ad networks and publishers a roadmap to navigate the future space.

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Tech Talk with Adconion: The Past, Present, and Future of Online Advertising Tech Talk with Adconion: The Past, Present, and Future of Online Advertising Presentation Transcript