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In this session, Chango will present the findings of a new study conducted with Digiday to better understand how brands and agencies are incorporating programmatic practices into their strategies. The findings will reveal the scope of marketers that have adopted the programmatic approach, as well as insight into the specific marketing goals for which they are leveraging the approach and seeing the greatest impact. Furthermore, the results also provide an understanding of how data-driven marketers plan to refine and update their programmatic efforts in the upcoming year.
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