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Startup Mentalities and Big Business: The Truth No One Wants to Admit

by on Dec 09, 2013

  • 760 views

The ability to recognize what your brand can and can't learn from startups is key to an authentic, successful marketing strategy. There are hard truths to working at a large, legacy brand, and those ...

The ability to recognize what your brand can and can't learn from startups is key to an authentic, successful marketing strategy. There are hard truths to working at a large, legacy brand, and those companies should fully understand the inherent limits that come along with them. Katherine Patterson of GE Healthcare will discuss why every bandwagon isn't worth jumping on, and how to determine the right amount of experimentation for your brand without losing sight of your marketing goals

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Startup Mentalities and Big Business: The Truth No One Wants to Admit Startup Mentalities and Big Business: The Truth No One Wants to Admit Presentation Transcript