Arnie Gullov-Singh
Chief Revenue Officer
@arnie

CONFIDENTIAL
fashion is different

CONFIDENTIAL
Desire for
uniqueness

Inspiration
Fashion
($49B)
Furniture
($19B)

Books, Music,
Electronics Video ($24B)
($56B)

Informa...
It boils down to 3 things
Commerce
requires
Inspiration

CONFIDENTIAL

Inspiration
requires
Content

Content
requires
Comm...
Commerce requires Inspiration

CONFIDENTIAL

5
Inspiration requires Content

CONFIDENTIAL

6
Content
requires
Community

CONFIDENTIAL

7
3,100

115,000

products

sets

53,000
shares

170,000 shopper visits
CONFIDENTIAL

8
COMMUNITY

CONTENT

COMMERCE

20M USERS

4M SETS

TOP DRIVER

Styling & Shopping

Inspiring Shoppers

Of Sales & Customers...
What Every Retailer Can Do Today
Create
content

CONFIDENTIAL

Distribute
content

Build
community

10
CONFIDENTIAL
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Social Shopping: How Polyvore is Driving Sales

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Today’s online shopping model is shifting from search based discovery to inspiration. Consumers are no longer motivated by product specs and hard facts. Instead, they’re inspired by pictures of products favored by friends in social communities. In this session, Arnie Gullov-Singh will explain the shift happening in online shopping and provide real life examples of brands who’ve embraced it to improve brand recognition and drive sales. This session will also explore the narrative behind Polyvore's rise to driving more sales than Pinterest and Twitter combined.

Published in: Marketing, Technology, Design
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  • 3000 products => 90,000 sets in October => 750,000 likes => 40,000 shares
  • Transcript of "Social Shopping: How Polyvore is Driving Sales"

    1. 1. Arnie Gullov-Singh Chief Revenue Officer @arnie CONFIDENTIAL
    2. 2. fashion is different CONFIDENTIAL
    3. 3. Desire for uniqueness Inspiration Fashion ($49B) Furniture ($19B) Books, Music, Electronics Video ($24B) ($56B) Information Difficulty of expressing what you want CONFIDENTIAL 3
    4. 4. It boils down to 3 things Commerce requires Inspiration CONFIDENTIAL Inspiration requires Content Content requires Community 4
    5. 5. Commerce requires Inspiration CONFIDENTIAL 5
    6. 6. Inspiration requires Content CONFIDENTIAL 6
    7. 7. Content requires Community CONFIDENTIAL 7
    8. 8. 3,100 115,000 products sets 53,000 shares 170,000 shopper visits CONFIDENTIAL 8
    9. 9. COMMUNITY CONTENT COMMERCE 20M USERS 4M SETS TOP DRIVER Styling & Shopping Inspiring Shoppers Of Sales & Customers Sales ($Millions) $10. 70 Facebook $6.3 4 Polyvore Pinterest Twitter $2.1 0 $0.9 3 Average Order CONFIDENTIAL $200 9
    10. 10. What Every Retailer Can Do Today Create content CONFIDENTIAL Distribute content Build community 10
    11. 11. CONFIDENTIAL
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