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Social Shopping: How Polyvore is Driving Sales

by on Feb 03, 2014

  • 304 views

Today’s online shopping model is shifting from search based discovery to inspiration. Consumers are no longer motivated by product specs and hard facts. Instead, they’re inspired by pictures of ...

Today’s online shopping model is shifting from search based discovery to inspiration. Consumers are no longer motivated by product specs and hard facts. Instead, they’re inspired by pictures of products favored by friends in social communities. In this session, Arnie Gullov-Singh will explain the shift happening in online shopping and provide real life examples of brands who’ve embraced it to improve brand recognition and drive sales. This session will also explore the narrative behind Polyvore's rise to driving more sales than Pinterest and Twitter combined.

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Social Shopping: How Polyvore is Driving Sales Social Shopping: How Polyvore is Driving Sales Presentation Transcript