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Social Shopping: How Polyvore is Driving Sales
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Social Shopping: How Polyvore is Driving Sales

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Today’s online shopping model is shifting from search based discovery to inspiration. Consumers are no longer motivated by product specs and hard facts. Instead, they’re inspired by pictures of …

Today’s online shopping model is shifting from search based discovery to inspiration. Consumers are no longer motivated by product specs and hard facts. Instead, they’re inspired by pictures of products favored by friends in social communities. In this session, Arnie Gullov-Singh will explain the shift happening in online shopping and provide real life examples of brands who’ve embraced it to improve brand recognition and drive sales. This session will also explore the narrative behind Polyvore's rise to driving more sales than Pinterest and Twitter combined.

Published in Marketing , Technology , Design
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  • 3000 products => 90,000 sets in October => 750,000 likes => 40,000 shares

Transcript

  • 1. Arnie Gullov-Singh Chief Revenue Officer @arnie CONFIDENTIAL
  • 2. fashion is different CONFIDENTIAL
  • 3. Desire for uniqueness Inspiration Fashion ($49B) Furniture ($19B) Books, Music, Electronics Video ($24B) ($56B) Information Difficulty of expressing what you want CONFIDENTIAL 3
  • 4. It boils down to 3 things Commerce requires Inspiration CONFIDENTIAL Inspiration requires Content Content requires Community 4
  • 5. Commerce requires Inspiration CONFIDENTIAL 5
  • 6. Inspiration requires Content CONFIDENTIAL 6
  • 7. Content requires Community CONFIDENTIAL 7
  • 8. 3,100 115,000 products sets 53,000 shares 170,000 shopper visits CONFIDENTIAL 8
  • 9. COMMUNITY CONTENT COMMERCE 20M USERS 4M SETS TOP DRIVER Styling & Shopping Inspiring Shoppers Of Sales & Customers Sales ($Millions) $10. 70 Facebook $6.3 4 Polyvore Pinterest Twitter $2.1 0 $0.9 3 Average Order CONFIDENTIAL $200 9
  • 10. What Every Retailer Can Do Today Create content CONFIDENTIAL Distribute content Build community 10
  • 11. CONFIDENTIAL