Red Team Brief B Solution
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Red Team's Solution to Brief B

Red Team's Solution to Brief B

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Red Team Brief B Solution Presentation Transcript

  • 1. November 21st, 2013 Thursday, November 21, 13
  • 2. The Brief Challenge: Most people only pay attention to the Olympics during the event Ask: Connect more fans to the Games earlier in the year, while leveraging Samsung’s core strengths Timing: January 2016 - August 2016 Target: Tech-savvy consumers Budget: $1MM Thursday, November 21, 13
  • 3. Strategy Thursday, November 21, 13
  • 4. Goal: Utilize Samsung’s strengths to meaningfully connect fans to the Olympics, in the year leading up to the Games Thursday, November 21, 13
  • 5. Thursday, November 21, 13
  • 6. Strengths Technology, mobility, design, gaming Thursday, November 21, 13
  • 7. Brand Message “At Samsung, we push the limits of technology, so you can push the limits of your life” Thursday, November 21, 13
  • 8. Connection Thursday, November 21, 13
  • 9. We Celebrate the Hero Thursday, November 21, 13
  • 10. But the Olympics are not just for Olympians Thursday, November 21, 13
  • 11. Thursday, November 21, 13
  • 12. The Big Idea Samsung brings the Olympics home and makes everyone an athlete Thursday, November 21, 13
  • 13. The Platform Thursday, November 21, 13
  • 14. Everyday Olympian App Samsung Olympics: Complete challenges sent to your Samsung phone, tablet, or home appliance Weekly Challenges: Social based tasks encouraging ongoing participation Branded Content: Videos of Olympic athletes competing in Samsung challenges with the help of “everyday” coaches Thursday, November 21, 13
  • 15. Everyday Olympian App Thursday, November 21, 13
  • 16. Everyday Olympian App Thursday, November 21, 13
  • 17. Branded Content -- See Video File Thursday, November 21, 13
  • 18. Campaign Flow Thursday, November 21, 13
  • 19. Campaign Flow Awareness Thursday, November 21, 13
  • 20. Campaign Flow Awareness Thursday, November 21, 13 Download
  • 21. Campaign Flow Awareness Thursday, November 21, 13 Download Activation
  • 22. Promotion Thursday, November 21, 13
  • 23. Awareness: Launch via Owned Assets Thursday, November 21, 13
  • 24. Awareness: Utilize the Unified Platform Thursday, November 21, 13
  • 25. Drive Downloads: Facebook App Install Ads Thursday, November 21, 13
  • 26. Activation: Distributing UGC Moments Thursday, November 21, 13
  • 27. Result Taking advantage of Samsung’s ecosystem of connected devices to encourage everyday people to push their own limits Thursday, November 21, 13
  • 28. Closing Ceremony Thursday, November 21, 13
  • 29. Closing Ceremony Thursday, November 21, 13