Red Team Brief B Solution
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Red Team Brief B Solution

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Red Team's Solution to Brief B

Red Team's Solution to Brief B

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Red Team Brief B Solution Red Team Brief B Solution Presentation Transcript

  • November 21st, 2013 Thursday, November 21, 13
  • The Brief Challenge: Most people only pay attention to the Olympics during the event Ask: Connect more fans to the Games earlier in the year, while leveraging Samsung’s core strengths Timing: January 2016 - August 2016 Target: Tech-savvy consumers Budget: $1MM Thursday, November 21, 13
  • Strategy Thursday, November 21, 13
  • Goal: Utilize Samsung’s strengths to meaningfully connect fans to the Olympics, in the year leading up to the Games Thursday, November 21, 13
  • Thursday, November 21, 13
  • Strengths Technology, mobility, design, gaming Thursday, November 21, 13
  • Brand Message “At Samsung, we push the limits of technology, so you can push the limits of your life” Thursday, November 21, 13
  • Connection Thursday, November 21, 13
  • We Celebrate the Hero Thursday, November 21, 13
  • But the Olympics are not just for Olympians Thursday, November 21, 13
  • Thursday, November 21, 13
  • The Big Idea Samsung brings the Olympics home and makes everyone an athlete Thursday, November 21, 13
  • The Platform Thursday, November 21, 13
  • Everyday Olympian App Samsung Olympics: Complete challenges sent to your Samsung phone, tablet, or home appliance Weekly Challenges: Social based tasks encouraging ongoing participation Branded Content: Videos of Olympic athletes competing in Samsung challenges with the help of “everyday” coaches Thursday, November 21, 13
  • Everyday Olympian App Thursday, November 21, 13
  • Everyday Olympian App Thursday, November 21, 13
  • Branded Content -- See Video File Thursday, November 21, 13
  • Campaign Flow Thursday, November 21, 13
  • Campaign Flow Awareness Thursday, November 21, 13
  • Campaign Flow Awareness Thursday, November 21, 13 Download
  • Campaign Flow Awareness Thursday, November 21, 13 Download Activation
  • Promotion Thursday, November 21, 13
  • Awareness: Launch via Owned Assets Thursday, November 21, 13
  • Awareness: Utilize the Unified Platform Thursday, November 21, 13
  • Drive Downloads: Facebook App Install Ads Thursday, November 21, 13
  • Activation: Distributing UGC Moments Thursday, November 21, 13
  • Result Taking advantage of Samsung’s ecosystem of connected devices to encourage everyday people to push their own limits Thursday, November 21, 13
  • Closing Ceremony Thursday, November 21, 13
  • Closing Ceremony Thursday, November 21, 13