The document discusses using paid distribution to maximize the reach of content marketing. It recommends working with a wide range of partners for content discovery and highlights important metrics to track engagement like time spent viewing, scroll depth, and social actions. Case studies from TaylorMade and Adidas Golf demonstrate spending $1 for every 5 minutes viewed can be worthwhile. Data from different partners should be used to analyze what content and channels are most effective and make post-campaign recommendations, such as including more pro stories, shorter paragraphs, and mixing text with other elements.

1. 1
REACH YOUR CONTENT MARKETING ALBATROSS
Andrew
Stark,
SVP
Content
Solu4ons
@pulsepointbuzz | @starkdaily

2. 2
GREAT CONTENT
MEANS NOTHING
IF NO ONE SEES IT

3. 3
IMPORTANT THINGS TO CONSIDER
WHEN USING PAID DISTRIBUTION
FEATURING EXAMPLES FROM TAYLORMADE
ADIDAS GOLF

4. 4
Social
Na8ve
Content Discovery
WORK WITH A WIDE ARRAY OF PARTNERS

5. TOP PERFORMING
DISTRIBUTION PARTNERS

6. HEADLINE/
IMAGES
CONTENT CHANNEL

7. 7
IMPORTANT METRICS TO CONSIDER
ü TIME IN VIEW
(ACTIVE)
ü SCROLL
DEPTH
ü SCROLL
VELOCITY
ü SOCIAL
ACTIONS
ü COMPLETED
VIDEO VIEWS

8. 8
2:48 AVG TIME IN VIEW
646 HOURS | TOTAL TIME SPENT
28,546 TOTAL READS
2600+ SOCIAL ACTIONS

9. 9
1,224,673 MILLION
HOURS VIEWING CONTENT
(6 MONTHS)
$1 PER EVERY 5
MINUTES is the
cost per view

10. 10

11. 11
USE DATA ACROSS PARTNERS
TO GAIN FURTHER INSIGHT INTO
WHAT IS WORKING AND HOW
AUDIENCES ARE RESPONDING

12. POST CAMPAIGN
RECOMMENDATIONS
ü More pro stories and tour reports
ü Shorter paragraphs for diges8ble content
ü Break up text with bullet points, images
and videos

13. Don’t
be
afraid
to
put
ample
spend
behind
ge5ng
your
content
into
the
right
hands
4 KEY TAKEAWAYS
Implement a three
pronged
op8miza8on
strategy:
Headline/image,
Content
&
Channel
Look
at
data
to
analyze
and
op8mize
based
on
your
learnings.
On
page
metrics
are
very
important
to
track
true
engagement

14. ANDREW STARK
astark@pulsepoint.com
SVP, Content Solu8ons
@pulsepointbuzz