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Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
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Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

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Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn …

Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn how premium programmatic is different from RTB and why it’s important to advertisers and agencies.

Published in: Marketing, Business, Technology
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Transcript

  • 1. Insanity: Doing the same thing over and over again and expecting different results
  • 2. Only 48% of media is delivered to the right audience
  • 3. Source: Admap, M ay 2013 Ad-content congruence improves purchase motivation by 15%
  • 4. Direct Sales?
  • 5. Inside Sales?
  • 6. Fax Team?
  • 7. Programmatic is about changing the results, not just automating existing processes Publishers should focus on relationships not just transactions Understand the true value of your assets by taking a holistic view of all demand channels

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