Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic
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Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

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Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn ...

Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn how premium programmatic is different from RTB and why it’s important to advertisers and agencies.

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Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic Presentation Transcript

  • Insanity: Doing the same thing over and over again and expecting different results
  • Only 48% of media is delivered to the right audience
  • Source: Admap, M ay 2013 Ad-content congruence improves purchase motivation by 15%
  • Direct Sales?
  • Inside Sales?
  • Fax Team?
  • Programmatic is about changing the results, not just automating existing processes Publishers should focus on relationships not just transactions Understand the true value of your assets by taking a holistic view of all demand channels