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#OurVoice

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From our Digiday Agency Innovation Camp. The White Team's competition presentation.

From our Digiday Agency Innovation Camp. The White Team's competition presentation.

Published in: Marketing, Technology, Business

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Transcript

  • 1. TITLE
  • 2. We’re Here to Create a World Class Movement
  • 3. Let’s Connect You with Millions of Young Leaders
  • 4. CHALLENGE People under the age of 35 are rarely found in formal political leadership positions* Youth is not represented adequately in formal political institutions* *Enhancing Youth Political Participation throughout the Electoral Cycle, A Good Practice Guide, UNDP, December 2012
  • 5. THE YOUTH MINDSET  They spend more time on social networks than watching TV  Visual content is their new global language  Technology allows them to become leaders in a world of creation, sharing & adventure Kids are already behaving as global
  • 6. APPROACH Unify and empower the youth to create real global change
  • 7. OUR ACTIVISTS Kids 10-14: Create Kids 15-19: Activate
  • 8. OUR PLATFORM Learn Participate Submit Ambassadors
  • 9. OUR PLATFORM- HOME
  • 10. OUR PLATFORM – GET INVOLVED
  • 11. OUR PLATFORM - PILLARS Conflict Resolution Human Rights Education Environment
  • 12. OUR PLATFORM– AMBASSADORS
  • 13. MOBILE APP
  • 14. ROLLOUT Pre-Launch Spread LAUNCH VIDEO and platform CTA Build Awareness
  • 15. ROLLOUT Activation Drive traffic to the platform to gather entries Spark Engagement
  • 16. ROLLOUT Ongoing Youth ambassadors distribute content to #OURVOICE network
  • 17. THE MEDIA STRATEGY LAUNCH #OURVOICE at the Nickelodeon Kid’s Choice Awards
  • 18. THE MEDIA STRATEGY DISTRIBUTE Seed native #OURVOICE content through key channels
  • 19. THE MEDIA STRATEGY Earned Seed #OURVOICE content to YouTube/Vine influencers and current UN ambassadors
  • 20. THE MEDIA STRATEGY Owned Activate #OURVOICE through existing UN4Youth communities
  • 21. AMPLIFY & SUSTAIN Paid Promote #OURVOICE content submitted to platform with native social ads
  • 22. AMPLIFY & SUSTAIN Earned Tap influencers to share/retweet select submissions Encourage sharing
  • 23. #OURVOICE INFLUENCERS
  • 24. AMPLIFY & SUSTAIN Owned CTA shared on all social channels and shared out from hub to UN4Youth channels
  • 25. ANALYTICS DASHBOARDDashboard to monitor real-time content
  • 26. THANK YOU

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