#OurVoice

257
-1

Published on

From our Digiday Agency Innovation Camp. The White Team's competition presentation.

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
257
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

#OurVoice

  1. 1. TITLE
  2. 2. We’re Here to Create a World Class Movement
  3. 3. Let’s Connect You with Millions of Young Leaders
  4. 4. CHALLENGE People under the age of 35 are rarely found in formal political leadership positions* Youth is not represented adequately in formal political institutions* *Enhancing Youth Political Participation throughout the Electoral Cycle, A Good Practice Guide, UNDP, December 2012
  5. 5. THE YOUTH MINDSET  They spend more time on social networks than watching TV  Visual content is their new global language  Technology allows them to become leaders in a world of creation, sharing & adventure Kids are already behaving as global
  6. 6. APPROACH Unify and empower the youth to create real global change
  7. 7. OUR ACTIVISTS Kids 10-14: Create Kids 15-19: Activate
  8. 8. OUR PLATFORM Learn Participate Submit Ambassadors
  9. 9. OUR PLATFORM- HOME
  10. 10. OUR PLATFORM – GET INVOLVED
  11. 11. OUR PLATFORM - PILLARS Conflict Resolution Human Rights Education Environment
  12. 12. OUR PLATFORM– AMBASSADORS
  13. 13. MOBILE APP
  14. 14. ROLLOUT Pre-Launch Spread LAUNCH VIDEO and platform CTA Build Awareness
  15. 15. ROLLOUT Activation Drive traffic to the platform to gather entries Spark Engagement
  16. 16. ROLLOUT Ongoing Youth ambassadors distribute content to #OURVOICE network
  17. 17. THE MEDIA STRATEGY LAUNCH #OURVOICE at the Nickelodeon Kid’s Choice Awards
  18. 18. THE MEDIA STRATEGY DISTRIBUTE Seed native #OURVOICE content through key channels
  19. 19. THE MEDIA STRATEGY Earned Seed #OURVOICE content to YouTube/Vine influencers and current UN ambassadors
  20. 20. THE MEDIA STRATEGY Owned Activate #OURVOICE through existing UN4Youth communities
  21. 21. AMPLIFY & SUSTAIN Paid Promote #OURVOICE content submitted to platform with native social ads
  22. 22. AMPLIFY & SUSTAIN Earned Tap influencers to share/retweet select submissions Encourage sharing
  23. 23. #OURVOICE INFLUENCERS
  24. 24. AMPLIFY & SUSTAIN Owned CTA shared on all social channels and shared out from hub to UN4Youth channels
  25. 25. ANALYTICS DASHBOARDDashboard to monitor real-time content
  26. 26. THANK YOU

×