Orange Team Brief A Solution

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Orange Team's Solution to Brief A

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Orange Team Brief A Solution

  1. 1. DIGIBOOZE
  2. 2. RESPONSIBILITY ACCOMPLISHMENT FUN-UPSMANSHIP COMRADERIE ON-DEMAND INSTANT GRATIFICATION
  3. 3. FOLLOW Food trucks CHECK IN The Office POST has to be feeling pressure “Instagram PIN spots Vacation SHARE TV spoilers READ Eater The Colbert Report Gilt sales Their CEO Clothes from Wanelo Tabata how-tos Expensive dining sets Bars Clubs Kindle recommendations BuzzFeed posts from MSFT” “Good luck, #SFBatKid!” “Ordering Seamless AGAIN” Messages on Tindr Forbes Urban Daddy
  4. 4. THE FEARLESS TRANSITIONER
  5. 5. EARN IT. DESERVE IT. EXPECT IT.
  6. 6. THE BRAND WHO RECOGNIZES & REWARDS YOUR HARD WORK
  7. 7. OWN THE DAY EARN THE NIGHT
  8. 8. eRND
  9. 9. DISCOVER AUTHENTICATE LOAD CARD
  10. 10. eRN & SHARE POINTS SPEND
  11. 11. CONTENT AUDIENCE MOBILE SOCIAL MOBILE REACH Utilize BuzzFeed to tell our Digibooze story by creating branded content and pushing this out with social content seedings. Eight Buzzfeed Sponsored Editorials and eRND button takeovers will be spread out through out the year, keeping our brand top of mind and in turn allowing our eRND card to go viral. Leverage topical interest data and keyword targeting to identify our Digibooze audience in real time. Ads will be placed on FB and Twitter around what our consumer is sharing, reading, and talking about. Build custom audience segments based on social interest data: check-ins, pins, follows, keywords, and #hashtags. Accurately and efficiently reach segments on mobile and in social environments while they are on-the-go. Fixed targeted social streams will be displayed across Android users’ feeds. Reach our audience with Adtheorent’s Real Time Learning Machine through interactive rich media units & SMS messages; spreading awareness and guaranteeing engagement. Multiple CTAs will drive consumers to register for their Google Now Card, watch a :15s instructional video, and share the experience on their social networks. TOTAL SPEND: $450,000 IMPRESSIONS: 50,732,807 SPEND: $100,000 CLICKS: 153,846 SPEND: $200,000 IMPRESSIONS: 33,333,333 SPEND: $100,000 IMPRESSIONS: 21,691,974
  12. 12. PREMIUM PARTNERSHIP GOOGLE PROPERTIES Partner with Google to amplify max awareness of this first to market eRND Google Now Card. Our consumer will automatically see an invitational overlay when they are checking emails, opening Google, and visiting YouTube to drive registration. SPEND: $150,000
  13. 13. SCREENSHOT EXAMPLES Content Mobile Reach Audience Premium Partnership Mobile Social
  14. 14. MEDIA BUDGET $1,000,000 BuzzFeed Taykey 140 Proof Adtheorent Google $450,000 $100,000 $200,000 $100,000 $150,000
  15. 15. eRN THE NIGHT

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