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In this session, the newly named CTO of Orabrush will discuss the brand's push towards programmatic. After figuring out how to commercialize YouTube using the service's commercial tools to get an ROI on a product, Orabrush is increasingly focused on driving views on their channel. Brent Rambo is streamlining efforts by figuring out video performs the best automatically, utilizing his IT background to push this form of marketing forward.
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