Mobile LA: Hypebusters: Beware of Mobile Pixie Dust

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Zugara CEO Matt Szymczyk had enough with agency work and transformed into a software development company. He shifted his entire Web design agency away from working on ad campaigns to a startup …

Zugara CEO Matt Szymczyk had enough with agency work and transformed into a software development company. He shifted his entire Web design agency away from working on ad campaigns to a startup focused on augmented reality software with emphasis on e-commerce. Szymczyk explains why mobile AR is overhyped and why even for e-commerce, or m-commerce, mobile still has a ways to go.
Speaker: Matt Szymczyk, CEO, Zugara

More in: Technology , Business
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Transcript

  • 1. Mobile AR, Look Out For The Snake Oil
  • 2. Hello, I’m Matt
    • Founder & CEO of Zugara
      • Founded 2001
      • Interactive marketing agency (2001 – 2009)
        • Over 200 interactive projects launched
      • Augmented reality software developer (2009 – Today)
  • 3. We Develop AR Software For Web & OOH Online Retail
  • 4. We Develop AR Software For Web & OOH Brand Engagement www.BarbieTheDreamCloset.com
  • 5. We Don’t Do Mobile AR Though…Yet
    • Apps like this are just not strategic.
  • 6. And The Data Supports Our Thinking
    • "We won't say it will never hit gold, but so far we have not seen big usage.”
    • - Claire Boonstra, Layar Co-Founder, 12/1/11
  • 7. The AR Hype Cycle...
  • 8. To Be Fair, There’s Some Near Term Potential
  • 9. Even for Advertising & Marketing…
  • 10. Remember When...
    • 2001 was going to be “The Year Of Mobile”?
  • 11. Remember When...
  • 12. Remember When...
  • 13. Remember When...
  • 14. Remember When...
  • 15. Remember When...
  • 16. In 2007, We Finally Got The Device
  • 17. And In 2012, We Have The Consumer Base
    • Source: VisionMobile
    US Market – 40% Smartphone Penetration Rate
  • 18. 3 Lessons Learned With AR Hype...
    • 1. The Hype Doesn’t Meet Initial Expectations
  • 19. 3 Lessons Learned With AR Hype...
    • 2. Content/Software Creation Takes Time
    3. Consumer Adoption Takes Time
  • 20. So, Why Isn’t Mobile AR Ready Today?
    • Here Are 4 Reasons...
  • 21. 4. Market Fragmentation Source: VisionMobile
  • 22. 3. It’s Not A Native Experience, It’s A Standalone “Techy” App Data comes from 25 apps downloaded a cumulative 550 million times.
  • 23. 2. Hardware Issues
    • GPS/Compass Inaccuracies
    • Processing Power
    • Data Connectivity
    • Battery Life
  • 24. 1. Solves A Brand/Agency “Problem”, Not A Consumer One
  • 25. Let’s Talk Creative Director Fantasy vs Reality...
    • “ I want people to be able to point their phone at their car, and turn it into a X.”
  • 26. Let’s Talk Creative Director Fantasy vs Reality... “ I want an iPhone App with your shopping software.”
  • 27. Let’s Talk Creative Director Fantasy vs Reality... “ I want to use AR to immerse someone in a virtual world with virtual sales people.”
  • 28. So When Will Mobile AR Be Ready?
    • 5 – 15 Years Away
    • Visual Devices, Not Handsets
    • The NUI: Gestures & Voice Recognition
  • 29. In Closing...
    • Think Like A Consumer
    • Not A Marketer... UX IS KEY
  • 30. THANK YOU
    • [email_address]
    • @kobrai
    • www.weareorganziedchaos.com