Mentor Presentation: How to Think Mobile First
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Mentor Presentation: How to Think Mobile First

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In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the ...

In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the strategy from there. Hear why a mobile-first approach is so important to the overall campaign and where the best opportunities for success lie.

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Mentor Presentation: How to Think Mobile First Mentor Presentation: How to Think Mobile First Presentation Transcript

  • TM The Agency For The Digital Age David Womack Executive Creative Director Mobile and Emerging Platforms Proprietary & Confidential. © 2013 R/GA All rights reserved.
  • WHO WE ARE We are the Mobile & Emerging Platforms group. 60+ person internal practice group designed to support and expand the delivery of visionary, innovative mobile and social platform products for R/GA’s clients. 2008 2009 2010 2011 2012 2013 4 10 15 30 40 60+ 10 20 75 125 175 300 Team Projects Proprietary & Confidential. © 2013 R/GA All rights reserved. 2
  • OVER 40 AWARDS IN 2013 (AND COUNTING) THE ANDY AWARDS Proprietary & Confidential. © 2013 R/GA All rights reserved. 3
  • /01 Mobile as Hub Proprietary & Confidential. © 2013 R/GA All rights reserved. 4
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 5
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 6
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 7
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 8
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 9
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 10
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 11
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 12
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 13
  • /02 Mobile as Bridge Proprietary & Confidential. © 2013 R/GA All rights reserved. 14
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 15
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 16
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 17
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 18
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 19
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 20
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 21
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 22
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 23
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 24
  • Proprietary & Confidential. © 2013 R/GA All rights reserved. 25
  • Thank You.