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Mentor Presentation: How to Focus on the Consumer

by on Nov 21, 2013

  • 247 views

This how-to will teach attendees how to construct the consumer approach to mobile. Kayla Green of Saatchi & Saatchi will explore how participant behavior varies across screens based on the time of ...

This how-to will teach attendees how to construct the consumer approach to mobile. Kayla Green of Saatchi & Saatchi will explore how participant behavior varies across screens based on the time of day, individual aspirations, the user’s location, and because of how he or she is feeling.

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Mentor Presentation: How to Focus on the Consumer Mentor Presentation: How to Focus on the Consumer Presentation Transcript