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How to Go Mo

David Berkowitz
CMO, MRY
david.berkowitz@mry.com
@dberkowitz
This was the original idea for MRY Mobile Week
When we told the team we’d take away their
phones, they were all like…
When we told IT that hundreds of people would be on
the wifi, they were all like…
So we had to come up with Plan B (or C, or Q)
4 goals for #MRYGoMo
1. Education
2. Participation

3. Collaboration
4. Innovation
Here’s a taste of how it went
People could add their names to teams
We had the Daily Challenge
We had field trips, such as visiting AT&T’s lab
We invited accomplished, innovative speakers
We officially launched our barista app
We created the world’s first Vineathon
What does a Vineathon look like? Ask the crab lady
A Vineathon so nice, we did it twice! (more to come)
15 teams (60 people) pitched their best ideas
A few lessons to leave you with
1. Aim high – be ambitious
2. Be crystal clear on your goals

3. Set a follow-up plan – an...
So long and thanks for all the GIFs
David Berkowitz
@dberkowitz

david.berkowitz@mry.com
www.mry.com/blog

www.about.me/db...
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Mentor Presentation: How to Bring a "Mobile Week" to Your Agency

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David Berkowitz created a "mobile week" at his agency, MRY, to establish a greater emphasis on thinking mobile-first. He will discuss what worked, what didn't, and how to introduce similar activities to your agency in order to ensure a focus on mobile strategy.

Published in: Business, Technology
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  • http://gifsoup.com/view/1897371/soco-no-pc-kkkkkkkkkkkk.htmlPunching computer
  • http://ed_wp-content_v2.s3.amazonaws.com/wp-content/uploads/2013/11/I-won-t-hear-it-and-I-won-t-respond-to-it-animated-gif-arrested-development-31133206-500-235.gifhttp://elitedaily.com/humor/every-stoners-biggest-fear-12-ways-pass-mandatory-drug-test/Lucille gif
  • http://masscops.com/threads/81st-rtt-thread.105882/page-48http://i.imgur.com/biPtv.gif
  • http://images6.fanpop.com/image/photos/35800000/1x03-Tangled-Up-in-Blue-What-s-plan-B-the-originals-tv-show-35879000-500-282.gif
  • Educate ourselvesGet people to get involvedGet people to collaborate with each otherDo shit that’s never been done beforehttp://giphy.com/gifs/bu4RJ5guTOukg
  • Pretty In My Pocket
  • http://www.entrepreneur.com/article/229416
  • - http://seenive.com/u/950873289847398400
  • http://giphy.com/gifs/orRbDoZFEGHx6
  • http://giphy.com/gifs/10QbzBy3KKAw36
  • Transcript of "Mentor Presentation: How to Bring a "Mobile Week" to Your Agency"

    1. 1. How to Go Mo David Berkowitz CMO, MRY david.berkowitz@mry.com @dberkowitz
    2. 2. This was the original idea for MRY Mobile Week
    3. 3. When we told the team we’d take away their phones, they were all like…
    4. 4. When we told IT that hundreds of people would be on the wifi, they were all like…
    5. 5. So we had to come up with Plan B (or C, or Q)
    6. 6. 4 goals for #MRYGoMo 1. Education 2. Participation 3. Collaboration 4. Innovation
    7. 7. Here’s a taste of how it went
    8. 8. People could add their names to teams
    9. 9. We had the Daily Challenge
    10. 10. We had field trips, such as visiting AT&T’s lab
    11. 11. We invited accomplished, innovative speakers
    12. 12. We officially launched our barista app
    13. 13. We created the world’s first Vineathon
    14. 14. What does a Vineathon look like? Ask the crab lady
    15. 15. A Vineathon so nice, we did it twice! (more to come)
    16. 16. 15 teams (60 people) pitched their best ideas
    17. 17. A few lessons to leave you with 1. Aim high – be ambitious 2. Be crystal clear on your goals 3. Set a follow-up plan – and stick to it 4. Collaborate with others beyond your walls (let’s talk…)
    18. 18. So long and thanks for all the GIFs David Berkowitz @dberkowitz david.berkowitz@mry.com www.mry.com/blog www.about.me/dberkowitz
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