Mentor Presentation: How to Bring a "Mobile Week" to Your Agency

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David Berkowitz created a "mobile week" at his agency, MRY, to establish a greater emphasis on thinking mobile-first. He will discuss what worked, what didn't, and how to introduce similar activities …

David Berkowitz created a "mobile week" at his agency, MRY, to establish a greater emphasis on thinking mobile-first. He will discuss what worked, what didn't, and how to introduce similar activities to your agency in order to ensure a focus on mobile strategy.

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Transcript

  • 1. How to Go Mo David Berkowitz CMO, MRY david.berkowitz@mry.com @dberkowitz
  • 2. This was the original idea for MRY Mobile Week
  • 3. When we told the team we’d take away their phones, they were all like…
  • 4. When we told IT that hundreds of people would be on the wifi, they were all like…
  • 5. So we had to come up with Plan B (or C, or Q)
  • 6. 4 goals for #MRYGoMo 1. Education 2. Participation 3. Collaboration 4. Innovation
  • 7. Here’s a taste of how it went
  • 8. People could add their names to teams
  • 9. We had the Daily Challenge
  • 10. We had field trips, such as visiting AT&T’s lab
  • 11. We invited accomplished, innovative speakers
  • 12. We officially launched our barista app
  • 13. We created the world’s first Vineathon
  • 14. What does a Vineathon look like? Ask the crab lady
  • 15. A Vineathon so nice, we did it twice! (more to come)
  • 16. 15 teams (60 people) pitched their best ideas
  • 17. A few lessons to leave you with 1. Aim high – be ambitious 2. Be crystal clear on your goals 3. Set a follow-up plan – and stick to it 4. Collaborate with others beyond your walls (let’s talk…)
  • 18. So long and thanks for all the GIFs David Berkowitz @dberkowitz david.berkowitz@mry.com www.mry.com/blog www.about.me/dberkowitz