Collect Anywhere. Use Everywhere.It’s Time to Unify your Data!PechaKucha with Madeline RichDirector Client DevelopmentJune...
I FEEL HAPPY!!
Everything we’ve heard is TRUE!
Food for thought
How do you find out about your audience?
It’s Not Just about URLs and MetaTags
Collect Anywhere
Target Everywhere
The Bridge….      Transition……
Organize
BYOD to Reach the Right Audience  Healthy   DadsMen25-541+ kidsHave purchased   coconut waterFitnessDog lovers
Now What? ACTIVATE!
One Step Further…?               Improved        Audience      Inventory               Audience      Enrichment &   Manage...
Learn From Your Creative
Learn About Your Audience
Increase Brand Loyalty
WHAT STILL MATTERS
Privacy Matters
Beyond Technology
Shameless Plug                 Madeline Rich                 Aka “Maddie”                 Aka LOTAMommy                 (y...
Collect Anywhere. Use Everywhere.
DMS: Lotame Pitch-a-Kucha: Collect Anywhere. Use Everywhere. It's Time to Unify Your Data!
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DMS: Lotame Pitch-a-Kucha: Collect Anywhere. Use Everywhere. It's Time to Unify Your Data!

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Online, offline, CRM, mobile. Your company generates mountains of audience data every day from all types of media. Learn how to BYOD (bring your own data) from any source and activate it for targeting everywhere to drive brand loyalty and customer engagement.
Presenter: Madeline Rich, director of client development, Lotame @maddielotame

Published in: Technology, Business
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DMS: Lotame Pitch-a-Kucha: Collect Anywhere. Use Everywhere. It's Time to Unify Your Data!

  1. 1. Collect Anywhere. Use Everywhere.It’s Time to Unify your Data!PechaKucha with Madeline RichDirector Client DevelopmentJune 26, 2012
  2. 2. I FEEL HAPPY!!
  3. 3. Everything we’ve heard is TRUE!
  4. 4. Food for thought
  5. 5. How do you find out about your audience?
  6. 6. It’s Not Just about URLs and MetaTags
  7. 7. Collect Anywhere
  8. 8. Target Everywhere
  9. 9. The Bridge…. Transition……
  10. 10. Organize
  11. 11. BYOD to Reach the Right Audience Healthy DadsMen25-541+ kidsHave purchased coconut waterFitnessDog lovers
  12. 12. Now What? ACTIVATE!
  13. 13. One Step Further…? Improved Audience Inventory Audience Enrichment & Management Targeting Extension Platforms Third- party Data Yield Audience Analytics & Management Optimization Research Platforms Mobile data (Web and Apps) Mobile Mobile Media Analytics & Targeting Avenues Research Offline OR CRM Data Consumer Campaign Loyalty & Content Engagement Management Tracking
  14. 14. Learn From Your Creative
  15. 15. Learn About Your Audience
  16. 16. Increase Brand Loyalty
  17. 17. WHAT STILL MATTERS
  18. 18. Privacy Matters
  19. 19. Beyond Technology
  20. 20. Shameless Plug Madeline Rich Aka “Maddie” Aka LOTAMommy (yes I’m part of most marketers target audience) madeline@lotame.com Based in New York City
  21. 21. Collect Anywhere. Use Everywhere.

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