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Cocktails and Conversation: Building a Culture of Invention
 

Cocktails and Conversation: Building a Culture of Invention

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Invention has replaced innovation as the true benchmark of progress for agencies and clients. The best agency partners will not just be doing things that matter, they will be making things that ...

Invention has replaced innovation as the true benchmark of progress for agencies and clients. The best agency partners will not just be doing things that matter, they will be making things that matter. Lori Senecal, kbs+ chairman and CEO, will talk about the cultural shifts needed to build an inventor culture in the agency world and why it matters.

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    Cocktails and Conversation: Building a Culture of Invention Cocktails and Conversation: Building a Culture of Invention Presentation Transcript

    • 2 THINGS DRIVE CULTURE: + A BIG BELIEF ACTIONS BIG 2
    • WE BELIEVE IN THE POWER OF MARKETING INVENTION. 3
    • MAKER SPACE: TECH LABS 4
    • QuickTime™ and a H.264 decompressor are needed to see this picture.
    • MAKER SPACE: NEWSROOM 6
    • 8
    • BIG ACTIONS for OUR CLIENTS 9
    • What invention could put the cars of tomorrow on the roads today? 7
    • How do we use invention to make a 4 year old’s day? day 12
    • RETURN .. ON INVENTION = THE .. NEW ROI 14
    • INVENTION... Generates a higher multiple. Has impact to compete with non-marketing investments. Creates broader transformative impact on an organization. Takes focus off the short-term. 15
    • CRAIN’S BEST PLACE TO WORK 2013 16
    • THANK YOU 17