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For publishers, a core tenet of their revenue strategy is to ensure that every visit by a reader is optimized for engagement with their highest value content. And from time immemorial, the solution has been hiding in plain sight. LinkSmart CEO Pete Sheinbaum will discuss his experiences building DailyCandy and its inspiration behind the genesis of LinkSmart, a solution built by publishers for publishers to analyze, optimize and manage audience development and engagement.
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