Kickoff Workshop with GeoEdge: Beyond the Banner: Verify Your Ad Quality When Working with 3rd Parties
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Kickoff Workshop with GeoEdge: Beyond the Banner: Verify Your Ad Quality When Working with 3rd Parties

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With the growth of RTB and dynamic 3rd party demand partners, ad quality is a significant challenge presently facing publishers. Poor ad quality reflects negatively on brand reputation, compromises ...

With the growth of RTB and dynamic 3rd party demand partners, ad quality is a significant challenge presently facing publishers. Poor ad quality reflects negatively on brand reputation, compromises the user’s experience and affects long-term monetization strategies. In this session, GeoEdge will provide insight into the why and how publishers can automate their advertising QA processes at the highest level to guarantee a clean and transparent advertising ecosystem.

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  • Over 450 world wide
  • Expanding your 3rd Demand partners <br />
  • Tell them that our system has the ability to identify each banner and knows exact where is was seen <br /> We also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seen <br /> We also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seen <br /> We also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seen <br /> We also know the language of each location and
  • Tell them that our system has the ability to identify each banner and knows exact where is was seen <br /> We also know the language of each location and

Kickoff Workshop with GeoEdge: Beyond the Banner: Verify Your Ad Quality When Working with 3rd Parties Kickoff Workshop with GeoEdge: Beyond the Banner: Verify Your Ad Quality When Working with 3rd Parties Presentation Transcript

  • Beyond the Banner: Verify Your Ad Quality When Working with 3rd Parties Jeff Glickman, Director of Sales & Support. GeoEdge 1
  • 2 Ad Quality and Transparency solutions for Publishers Online Ad Verification Mobile Ad Verification Premium proxy GeoEdge is the leading Ad Verification provider for the Mobile and Online advertising ecosystem
  • About GeoEdge • Founded in 2009 • Over 500 worldwide customers: • Partnerships with leading SSP’s and ad server platforms • Was chosen as best new promising technology at Ad Tech NY. 3
  • 4 Moving Ahead With RTB & 3rd Parties Improved Performance • Increased demand • Reduced wastage • Better targeting At what risk?
  • Risks When Working With 3rd Parties/RTB Security Ad Quality Privacy Operational At what risk? 5
  • Risks When Working With 3rd Parties/RTB Security Ad Quality Privacy Operational Offensive Ads Unwanted Advertisers Unwanted Verticals Offensive Landing Pages 6
  • Risks in Working With 3rd Parties/RTB Security Ad Quality Privacy Operational Phishing scams Malware DL attempts 7 Adware
  • Security Ad Quality Privacy Operational User Privacy Data Leakage 8 Cookie Dropping Risks in Working With 3rd Parties/RTB
  • Risks When Working With 3rd Parties/RTB Security Ad Quality Blanks Unreachable Landing PagesPrivacy Operational 404 9 Not meeting specifications Latency issues
  • How To Get Control & Efficiency? 10 SecurityQuality Privacy Operational
  • 11 Pre-Launch and/or Live Verification Ad Server <Live Tag> <Dynamic 3rd Party> Premium Campaigns Pre-Launch Verification Live Verification
  • GeoEdge’s Automated Ad Verification Platform DEMO 12
  • GeoEdge’s Automated Ad Verification Platform DEMO 13
  • Full Transparency 14
  • 15 Multi-layered Verification & Protection U s e r S e c u r i t yA d Q u a l i t y Malware detection in Ad Tag Page scan for suspicious URLs Post click Malware detection Post click download attempts Auto Redirects Mobile Redirects Offensive content Offensive landing page Verticals screening Deceptive banners Ads with auto-play sounds Ads with download buttons Generic ads Screen by vertical Screen by keyword Screen by advertiser
  • 16 Multi-layered Verification & Protection (cont.) A d O p e ra t i o n Landing page errors Landing page changed Blanks identification Creative file size enforcement Polite download size Ad load time Creative dimensions enforcement CPU load for Flash banners HTTP over HTTPS Pop-up detection Pop-under detection JavaScript within pop-up/pop-under P r i v a c y Cookie dropping blacklist From specific Network
  • Case Study: United Internet Media 17 Challenge: Pre-launch screening of inappropriate campaigns • United Internet Media is one of the top 5 publishers in Germany. • They are running more than 75.000 campaigns every months, coming from agencies and partners • Before a campaign can go live, UIM needs to check that the creative and landing page provides a clean and safe experience for their visitors. • They need the verification process to be reliable, accurate and scalable Solution: GeoEdge’s Automated Ad Verification Service • GeoEdge automatically pulls out all new Ad Tags provided by UIM’s partners, scans them and send a daily report to UIM’s ad ops team with detailed information about undesirable ads. Results: Higher Quality Campaigns • Easy ad compliance enforcement • Streamlining their manual ad ops process • Lower operational costs
  • Case Study: MindGeek 18 Challenge: Malware and Quality protection in a dynamic 3rd party environment • MindGeek is one of the world’s largest operators of branded online entertainment websites for the adult industry (e.g. Playboy and PornHub). A majority of their ads are served by 3rd parties. • They found themselves vulnerable to malware and other malicious codes hidden inside the ad or landing page. • They want to prevent their competitors from advertising on their sites. • They want to remove ads that: • Slows down their websites • Have download buttons • Have auto-sounds • Leads to broken landing page Solution: GeoEdge’s Live Ad Verification Service • GeoEdge continuously scan all ads on MindGeek’s URLs from 90 global locations and analyze the entire delivery path. • If/when ad non-complient ad is detected, an immediate alert is sent to their ad ops team. Results: Safe and Secure environment for MindGeeks visitors • Identify malware in the dynamic environment • Enforce ad quality and compliance on a global scale • Make it easy to remove ads that are causing latency
  • Key Advantages: You’re in Control. Always. 19 1. Online AND Mobile protection 2. Pre-launch AND/OR Live (non-sandbox) verification 3. Mimicking different users characteristics/parameters exposes threats that may be targeted to specific user segments 4. The only solution that expose the full ad daisy chain 5. Monitor both post and pre-click threats/issues
  • 20 J e f f @ g e o e d g e . c o m w w w. g e o e d g e . c o m