Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15

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Digiday

Henk Van Niekerk from AOL's presentation from the Digiday Programmatic Summit in Rome - November 11, 2015.

Marketing

IMPROVINGQUALITYIN
PROGRAMMATIC:
A5STEPSUMMARY
HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL

5. Prediction:
transparency
1. Advertising creative
2. Third party data
3. Viewability
4. Content & Audience
IMPROVE QUALITY IN 5 STEPS

Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15

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