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Tech Talk with HYFN: Building Integrated Social Campaigns for the Nations Top Brands
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Tech Talk with HYFN: Building Integrated Social Campaigns for the Nations Top Brands

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Leading digital creative agency HYFN will discuss the HYFN Full Social Stack (FSS), an integrated and innovative approach to social campaigns. Learn how they take an initiative from strategy to launch …

Leading digital creative agency HYFN will discuss the HYFN Full Social Stack (FSS), an integrated and innovative approach to social campaigns. Learn how they take an initiative from strategy to launch to reporting using a bold vision, a finely tuned production process, and their proprietary social listening platform, HYFN8.

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  • HYFN (Hi*fen) is an award-winning digital agency with offices in Hermosa Beach, San Francisco, Chicago, & New York City. With a commitment to seeking the remarkable in every project we take on, we partner with business leaders to design and develop groundbreaking, cross-platform solutions to meet the ever-increasing demands of the marketplace and digital culture.
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  • Transcript

    • 1. (Hi*fen) An award-winning digital agency with offices in Hermosa Beach, San Francisco, Chicago, and New York City. 2
    • 2. Management/Producers Creative/Tech/Strategists 75% 25% Empowered by cutting-edge technology developed over 13 years in the industry. 3
    • 3. 38th Fastest Growing Agency in the U.S. 4
    • 4. HYFN8 5
    • 5. We solve for that… HYFN is your one-stop digital, social, & mobile resource. 6
    • 6. We empower campaigns to succeed via The Full Social Stack. 7
    • 7. The Full Social Stack 8
    • 8. Revel Challenge: Solution: The client wanted to understand how people were using the app and thus needed to gather a significant number of engaged users quickly. HYFN needed to drive as many installations in 5 days as the client’s previous vendor had in 5 weeks, while restricting targeting to ensure maximum app engagement. Rapidly determining the most engaging creative and active user base, along with the optimal interest and category targeting, HYFN swiftly achieved the installation goals while avoiding saturation. The mobile app install goal for the campaign was exceeded by over 25% while cutting previous costs by more than one-half. 9
    • 9. 10
    • 10. Target Parents w/ Children 0 to 3 years old at an $11 CPA Result Via HYFN8’s proprietary algorithms and optimization we got it down to a $3.40 CPA 11
    • 11. QuickTime™ and a H.264 decompressor are needed to see this picture. 12
    • 12. What do you have going on? We Can Help. 13
    • 13. For More Information: Morgan Harris Founder & CEO morgan@hyfn.com 310-936-2421 14
    • 14. Share a Laugh & Book by Book Challenge: Solution: To drive awareness of its initiatives promoting social good as well as engage and activate consumers, Capital One aimed to create fun, easy experiences. But rather than operating on the often false assumption that you can build something and people will automatically come, a full social strategy was needed. Create social sweepstakes on mobile-friendly websites with low barrier to entry allowing users to submit pictures of themselves laughing on their social network of choice. Both campaigns saw thousands of users and hundreds of images tagged across Facebook, Twitter and Instagram. Creative assets seen by millions through paid and earned impressions, amplifying brand message. 15
    • 15. 16
    • 16. Book by Book Results 23,747,502 38,422 33,433 40,000 + IMPRESSIONS ACTIONS PAGE LIKES LIKES INCLUDING ORGANIC These numbers MORE THAN DOUBLED the client's success from 2012. 17
    • 17. We design elegant solutions… no matter the screen size. 18
    • 18. mark. & Cyber Edge Challenge: Solution: Create deep and meaningful mobile solutions for 2 of the world's largest brands. The applications need to refresh with live data in real-time so they're relevant to the consumer. HYFN built native iOS apps for both AVON and AIG that pulled data directly from a custom CMS, essentially allowing the end-user to experience content in real-time. Both applications were built to scale along with the brand and their needs. 19
    • 19. 20
    • 20. Dashboard: HYFN8 allows you to create custom dashboard blocks that update in real time to track your analytics. These can be created for Facebook Pages, Posts, Apps, and Ads, as well as for any Google Analytics properties. 21
    • 21. Create a Post: Create and schedule a post to any number of pages across Facebook and Twitter. You also have access to demographic targeting to make sure your post reaches the right audience. 22
    • 22. Content Calendar: Our content calendar benchmarks your content over the last 90 days to show you when your posts are most effective. The weekly view leverages user interaction broken into discrete time frames to enable predictive posting, making sure your message reaches the largest possible audience. 23
    • 23. Moderate: Reply, delete, like and comment in-line with any number of posts. We automatically filter your posts for sentiment, enabling easy filtering and minimizing your response times. 24
    • 24. Listen: We pull in data from all major social networks and the broad web, enabling you to see the latest trends around any query. Sentiment, topics, demographic information, and influencers. 25
    • 25. Trends: Search Facebook, Twitter, and Instagram in real time for hashtags and @mentions, keeping you up to date with the latest trends. You can also plug in your RSS feeds to stay up to date with the latest news. 26
    • 26. Apps/Websites: Facebook Apps and Google Analytics can easily be added to the platform, enabling you to view all of your analytics in one centralized dashboard. 27
    • 27. Connecting Profiles/Hierarchy Easily connect social profiles and add them to your companies and brands. 28
    • 28. Permissions: Custom permissions allow you to be sure that every team member has access to the functionality they need, including the ability to create but not publish content and advertising. 29
    • 29. Campaign Manager: Manage your campaigns in real time across multiple ads accounts, with data being pulled back and presented in 10 minute intervals. You can edit your bids and status in-line and easily edit ad and campaign data within the platform. 30
    • 30. Ad Creation: All major ad and bid types are supported through HYFN8, including mobile app install ads and CPA and oCPM bidding. 31
    • 31. Analytics/Reports: Generate robust reports for all your properties and save them for easy access later. You can also generate PDF and .csv reports for offline use. 32
    • 32. So we: •Provide the Full Social Stack •Solve Big Tech Problems •Turn Ideas into Experiences •Design Elegant Solutions 33
    • 33. Capabilities Overview Custom Social & Mobile App Development Design iOS, Android, Windows Development Social Game Development (Facebook & Twitter) Digital & Social Strategy Website Design & Development Implementation & Management of Campaigns E-Commerce & CMS Air Application Development UI/UX Wireframing Motion Graphics 34

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