This document discusses the marketing strategy of Avocados From Mexico and how they took the country by storm. It describes some of their key campaigns around major events like the Super Bowl and Macy's Thanksgiving Day Parade where they gained significant exposure. It highlights their use of influencers and defying tech rules to build buzz in a grassroots way. Their approach of moving fast and breaking things helped them make a splash with their small brand.

1. THE INSIDE SCOOP
#DigidayDBS
@IvonneKinser
HOW TO TAKE
A COUNTRY BY
STORM

2. 2
@IVONNEKINSER #DIGIDAYDBS

3. 3
@IVONNEKINSER #DIGIDAYDBS
THE BEST THING TETRIS TAUGHT ME
IS THAT IF YOU FIT, YOU
DISSAPPEAR.

4. 4
THE TALES OF
A SMALLISH
FRUIT
@IVONNEKINSER #DIGIDAYDBS

5. 5
SUPER
BOWL
MACY’S
THANKSGIVING
DAY PARADE
SXSW
CINCO DE
MAYO
@IVONNEKINSER
#DIGIDAYDBS

6. 6
“WE’RE PLAYING IN
THE SANDBOX WITH
SOME OF THE BEST,
BIGGEST, THE
BRIGHTEST AND THE
MOST TALENTED,
AND WE HAVE
MANAGED TO KEEP
OUR HEAD ABOVE
THE SAND”
@IVONNEKINSER #DIGIDAYDBS

7. 7
@IVONNEKINSER
#DIGIDAYDBS
THIS PLACE
CREATIVITY TECHNOLOGY
“IT IS AN AWESOME
TIME TO BE A
DIGITAL
MARKETER”

8. 8
2/10/2016
Mike O’Brien
ClickZ
@IVONNEKINSER #DIGIDAYDBS
“…AND JUST LIKE
THIS PAST WEEKEND,
THIS SMALLISH FRUIT
COMPANY SEEMED TO
COME OUT OF
NOWHERE AND MADE A
SPLASH”

9. BACK TO THE PAST
Super Bowl
FEB, 2015

10. 10@IVONNEKINSER #DIGIDAYDBS
“AVOCADOS FROM
MEXICO RODE A HUGE
INCREASE OVER ITS
SOCIAL BUZZ ON AN
AVERAGE DAY (OVER 3,000
PERCENT) TO THE NO. 2
SPOT.”

11. 11

12. 12
CINCO DE MAYO 2015
@IVONNEKINSER #DIGIDAYDBS

13. 13
MACY’S PARADE 2015
@IVONNEKINSER #DIGIDAYDBS

14. 14
@IVONNEKINSER #DIGIDAYDBS

15. 15
THE AVO FLOAT JOURNEY
@IVONNEKINSER #DIGIDAYDBS

16. 16
#AVOSTONYC
@IVONNEKINSER #DIGIDAYDBS
“MACY’S IS
TRENDING!
TURNS OUT THAT
MACY’S PARADE
HASHTAG WAS
OVERWHELMED BY
THE AVOCADO
GUYS”One Wordcloud a Day.
Marketing Blog

17. 17
3.9 MILLION (PAID)
IMPRESSIONS
@IVONNEKINSER #DIGIDAYDBS

18. A YEAR LATER
Super Bowl
FEB, 2016

19. 19
@IVONNEKINSER #DIGIDAYDBS

20. Super Bowl 2016
20
@IVONNEKINSER #DIGIDAYDBS
51,554,833 PAID
IMPRESSIONS
#AVOSINSPAC
E

21. 21
PAID MEDIA
ENGAGING INFLUENCERSDEFYING TECH RULES
THE SECRET SAUCE
“NO PAID MEDIA
IS MORE
POWERFUL THAN
HUMAN
INFLUENCE”
@IVONNEKINSER #DIGIDAYDBS

22. 22
XSXW 2016
@IVONNEKINSER #DIGIDAYDBS

23. 23
THE
MESS UP
#DIGIDAYDBS@IVONNEKINSER

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25. 25

26. 26
“MOVE FAST AND BREAK
THINGS. UNLESS YOU ARE
BREAKING STUFF, YOU ARE
NOT MOVING FAST ENOUGH”
Mark Zuckerberg
@IVONNEKINSER #DIGIDAYDBS

27. 27@IVONNEKINSER #DIGIDAYDBS
BE THE ONE AT
THE RIGHT