How Not To Let Advertising Ruin Your Life

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Evan Russack, vp/executive director of digital at CP+B, will share the tools that demystify the industry, agencies and the people within them so you can do your best work.

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  • Listening is not easy. It’s an art and one that you have to master. Even more important is making sure you understand what is being said or asked of you. If you are unsure ask questions till you understand.
  • It sounds silly. Cliché even. But the best work happens when talented people are able to put their egos, personal agendas, and whatever else aside and
  • How Not To Let Advertising Ruin Your Life

    1. 1. Don’t let advertising ruin your life.
    2. 2. You’re not operating on anyone.
    3. 3. You work at a big name, storied agency. Get over it.
    4. 4. You work at a small shop and think you’re not important.
    5. 5. Everyone is just like you.
    6. 6. We're trained to think clients don't know what a good idea is.
    7. 7. NOW THAT YOU KNOW HOW THE INDUSTRY WORKS, HERE’S HOW TO SUCCEED IN ADVERTISING.
    8. 8. Be curious.
    9. 9. Be confident, not cocky.
    10. 10. Always listen and ask why.
    11. 11. Be collaborative.
    12. 12. Focus on what you can control.
    13. 13. Have a clear vision for what you want to accomplish.
    14. 14. Always be honest.
    15. 15. Be a pro.
    16. 16. Thank You.

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