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• Connect more fans to the Games earlier in
• in more frequent and interesting ways
• showcase Samsung’s strength in
technology, mobility, design, gaming
Olympians = Superhuman Heroes
People want to achieve goals and feel successful
Solution: Make the pursuit of and involvement in the
Olympics a realistic dream for anyone. We will even
send one lucky winner to the Olympics.
Users are highly active across a variety of social
media especially on mobile devices
Social conversations happen in trends: memes,
sharing viral content, trending topics
Solution: Contest platform that capitalizes on the above
behaviors and allows users to win a chance to go to
the olympics through social actions.
Samsung Be An Olympian App
An aggregator tool that connects all your social media
platforms and gives your posts meaning within our
How to earn Points/Contest Rules
Each submission using the hashtag from a participating app is 1 point
Each social action around a participation is 1 point
Each point is an entry into a sweepstake to win a trip to the Olympics
Featured Sports and Athletes
Each week will feature a sport and an athlete.
Encourages discovery of new sports and keeps
the contest fresh.