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DPS Genwi Publisher Workshop
 

DPS Genwi Publisher Workshop

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In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll ...

In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll also cover the importance of delivering live, dynamic content, deep integration of social sharing capabilities, and how to measure ROI.
Speaker: PJ Gurumohan, co-founder & CEO, Genwi

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    DPS Genwi Publisher Workshop DPS Genwi Publisher Workshop Presentation Transcript

    • Maximizing Monetization:5 Mobile App Best PracticesMarch, 25, 2012Digiday Publishing SummitPJ Gurumohan, http://genwi.comCEO & Co-Founder Twitter: @genwipj@genwi.com © and ™ GENWI 2012. All Rights Reserved. Confidential. 1
    • First, a little audience polling. © and ™ GENWI 2012. All Rights Reserved. Confidential. 2
    • Which do you consider yourself, primarily? Online PrintPublisher Publisher Both? © and ™ GENWI 2012. All Rights Reserved. Confidential. 3
    • Is your content mobilized? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 4
    • Do you have a tablet app yet? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 5
    • Are your apps deeply engaging? Really? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 6
    • Do you think that your apps are monetizingto their maximum potential? Yes No © and ™ GENWI 2012. All Rights Reserved. Confidential. 7
    • Ok, hands down. © and ™ GENWI 2012. All Rights Reserved. Confidential. 8
    • First, apps must be live and deeplyengaging. That’s how you get tomonetization. © and ™ GENWI 2012. All Rights Reserved. Confidential. 9
    • Three C’s of Engagement on Mobile Content Curation Community © and ™ GENWI 2012. All Rights Reserved. Confidential. 10
    • 1) Combine content with commerce. The Daily W © and ™ GENWI 2012. All Rights Reserved. Confidential. 11
    • 2) Combine interactions withmonetization. © and ™ GENWI 2012. All Rights Reserved. Confidential. 12
    • 3) Offer a subscription for a lean backexperience. Tweek © and ™ GENWI 2012. All Rights Reserved. Confidential. 13
    • 4) Deliver sponsored, real-time, &personalized channels. The Daily W © and ™ GENWI 2012. All Rights Reserved. Confidential. 14
    • 5) Combine game mechanics with virtualcurrency. User with most shares could get a FB credit. You could be the first to implement it! © and ™ GENWI 2012. All Rights Reserved. Confidential. 15
    • Let’s play with a few apps! © and ™ GENWI 2012. All Rights Reserved. Confidential. 16
    • Thank You!Q&AAbout GENWI:GENWI is leading the mobile publishing revolution with the most robust, proven cloud-based mobile publishing platform. Our flagship mMCS solution helps publishersmobilize their content and launch highly engaging apps.Sales Contact: raj@genwi.com © and ™ GENWI 2012. All Rights Reserved. Confidential. 17