@YAHOOADBUZZ                                BIG DATA,                           BIG SOLUTIONS                             ...
Source: EMC/IDC Digital Universe Study, 2011
THE EVOLUTION                                 ContentOF DATA                                 consumption                  ...
MULTI-DIMENSIONAL CONSUMER VIEW     Conversion, Ad12345   Behavioral, BlueKai, In-market, Retail,   Behavioral, eXelate, I...
Technology                 Data                 And media                 transparency  Planning andbuying process        ...
SPORT        SINGLE         +150ENTHUSIAST             COLLEGE                            +50             GRADUATE        ...
BIG DATA CASE STUDYGoals   Drive sales and revenue   Increase online salesStrategyPixel client’s   Collect insights   Inte...
BIG DATA CASE STUDY                   Cumulative % of total spend   100%    80%    60%    40%    20%    0%                ...
THANK YOUGENOMEPLATFORM.COM     @YAHOOADBUZZ
@YAHOOADBUZZ                         BIG DATA,                    BIG SOLUTIONS    SARAH LYMAN, ASSOCIATE MEDIA DIRECTOR, ...
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions
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DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions

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DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions

  1. 1. @YAHOOADBUZZ BIG DATA, BIG SOLUTIONS KEN SMUTNYMANAGER, OPTIMIZATION AND SOLUTIONS ENGINEERING, YAHOO!
  2. 2. Source: EMC/IDC Digital Universe Study, 2011
  3. 3. THE EVOLUTION ContentOF DATA consumption from publishers Direct Leveraging marketing third-party lists data Integrating Audience- offline & based CRM data modeling online
  4. 4. MULTI-DIMENSIONAL CONSUMER VIEW Conversion, Ad12345 Behavioral, BlueKai, In-market, Retail, Behavioral, eXelate, Intent, Art & Collectibles Auto – buyers, Car makes
  5. 5. Technology Data And media transparency Planning andbuying process Actionable insights
  6. 6. SPORT SINGLE +150ENTHUSIAST COLLEGE +50 GRADUATE HIGH CREDIT -65 CARD USER DOG OWNER +30 FROZEN-FOODS -100 URBANITE -65
  7. 7. BIG DATA CASE STUDYGoals Drive sales and revenue Increase online salesStrategyPixel client’s Collect insights Integrate client’s Observe top Modeledwebsite on customer CRM database spenders, audience based behaviors onto OSM spending ranges on top spenders and cross-brand behaviors
  8. 8. BIG DATA CASE STUDY Cumulative % of total spend 100% 80% 60% 40% 20% 0% Spend Deciles 60% of purchases were made by the top 10% of spenders Average incremental revenue of over $100k per day 1,000 post-click purchases over $100 on average
  9. 9. THANK YOUGENOMEPLATFORM.COM @YAHOOADBUZZ
  10. 10. @YAHOOADBUZZ BIG DATA, BIG SOLUTIONS SARAH LYMAN, ASSOCIATE MEDIA DIRECTOR, OMDTONY SICONOLFI, SENIOR DIRECTOR OF SALES, YAHOO!
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