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Digiday Video Upfront: Rhythm Pitch-a-Kucha
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Digiday Video Upfront: Rhythm Pitch-a-Kucha

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Presented by: Paul Bremer, chief revenue officer, Rhythm

Presented by: Paul Bremer, chief revenue officer, Rhythm

Published in: Business, Technology

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  • Lorem ipsum
  • Online refers to metrics disclosed in the FreeWheel Video Monetization Report for Q2 2011
  • Transcript

    • 1. TOO BIG TO IGNORE @RhythmNewMedia © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
    • 2. PREMIUM MOBILE VIDEO ADVERTISING LEADER• Only mobile provider that offers Interactive In-Stream Video ads and rich media within premium content, exclusively, transparently, and at scale.• We deliver seamless campaigns for top advertisers accustomed to premium content association. PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 2
    • 3. SCALE & REACH IN PREMIUM MOBILE VIDEO 175 MILLION MONTHLY IN-STREAM MOBILE VIDEO AD OPPORTUNITIES PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 3
    • 4. Mobile Video Has Scale © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
    • 5. MOBILE TECHNOLOGY ADOPTION IS ACCELERATING RAPIDLY Key Digital Trends for 2012, December 2011 PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 5
    • 6. INVESTMENT FOLLOWS CONSUMERS #1 and #2 for ad budget increasesPercent Spending Will Increase Mobile Video Change in Digital Ad Budget Allocation in the Coming Year According to US Marketers, by Channel, Dec 2011 eMarketer and ValueClick Media Advertiser Survey 2012, Feb 29, 2012. PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 6
    • 7. The Power Of Video Advertising © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
    • 8. WHAT MAKES MOBILE VIDEO ADVERTISING SO EFFECTIVE1. Undivided attention (hey, over here)2. Power of sight/sound/motion (the visual brand story)3. Fair value exchange (consumer acceptance)4. Proximity to highly desired content (great programming attracts great advertisers)5. Broad reach (capturing an audience in a fragmented world) PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 8
    • 9. Mobile Video Tops Online Video Average Completion Rate Rhythm’s In-Stream Video Ads for In-Stream Mobile Video Ads Outperform Online 100% 35% INCREASE 89% 80% Average In-Stream Completion Rate 89% 66% 60% 40% 20% Online Rhythm (Mobile)Source: Q4 2011 Rhythm Insights, Online Source: Yume Q4 2011. PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 9
    • 10. Mobile Video Activates Other Channels © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
    • 11. CUSTOM INTERACTIVITY DRIVES ENGAGEMENT REVIEWS HTML5 CUSTOMIZABLE OVERLAY RHYTHM PREMIUM MOBILE VIDEO ADVERTISING PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 11
    • 12. IN CASE YOU MISSED IT…MOBILE IS SOCIAL 67.7% 38.6% use Facebook use Twitter daily dailySource: Rhythm conducted the on-device Facebook survey among 1,132 US mobile users and the on-device Twitter survey among 1,022 US mobile users. The surveys were distributed across Rhythm’s collection of premium media properties in Q1, 2012. PREMIUM MOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION 12
    • 13. THANK YOUPREMIUMMOBILE VIDEO ADVERTISING © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION