Digiday Video: PespiCo & Funny or Die: Making Brands Laugh

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Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Ed Wise of Funny or Die and his client from Pepsi, Joshua Nafman, discuss the importance of making brands laugh.
Presenters: Joshua Nafman, digitai brand manager, PepsiCo @jnafman
Ed Wise, svp, Turner Branded Entertainment @EdTurnerBE

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  • What makes something a Funny Or Die video?Tap into the top Hollywood talent of Funny Or Die to create a Custom Branded Entertainment Program. When it comes to online video production, our “virtual Hollywood studio” is a premium opportunity to bring your new campaign to life. Where else will you be able to work with an online team led by an Emmy winner with proven expertise in web production?Editorial and Co-Branded Promotion Across FOD.comFOD Social Media Platform PromotionShared Rights to Content allowing for brands to utilize content on their owned channels and social media platforms, YouTube, Hulu, within CRM efforts, wherever you see fit!
  • 13 categories including Sports, Music, Moms, Hispanics, Travel, Conservative Brands and More!
  • Digiday Video: PespiCo & Funny or Die: Making Brands Laugh

    1. 1. WEB FILM THE TELEVISIONOCCASIONAL
    2. 2. Premiere 21 st-Century Comedy Brand Content * Community * CultureCommunity Community Culture Social Media Relationships People Drive Brand 4.6M Followers  Talent  Passionate (#1 Comedy / Top 15 Brand)  Bloggers  Authentic 1.8M Likes  Media 300K Followers  Talent-Centric 700K Subscribers
    3. 3. MOBILE EMBEDDEDNEW PRODUCTS PLAYERSINTERACTIVE TVs DIGITAL & CONSOLES PARTNERSHIPS OFFLINE PARTNERSHIPS
    4. 4. CONCEPT IDEATION PRODUCTION/DIRECTING/ (Custom & Existing) EDITING WRITING PROMOTION &(Script & Loose Improv) PRESS DISTRIBUTION & TALENT LICENSING
    5. 5. • Have been producing branded entertainment since 2007• Over 200 branded campaigns produced to date• Have produced content for every possible category• Webby Award winner for best branded entertainment (2011)• Utilize same creative staff as our celebrity/ non-branded videos• We know comedy
    6. 6. FOD Branded Entertainment Client Roster

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