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DBS Lunch Workshop with House Party: Reality Advertising

by on Dec 09, 2013

  • 467 views

There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more ...

There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more engaging, effective paid media? Meet "reality advertising" – an innovative solution that fuses earned content and paid media, creating highly targeted ads that stand out in the cluttered social and digital ad space. In a session led by House Party's Chief Product & Technology Officer, you'll see firsthand how the content consumer advocates create can be combined with state of the art data and targeting tools for more effective digital advertising.

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DBS Lunch Workshop with House Party: Reality Advertising DBS Lunch Workshop with House Party: Reality Advertising Presentation Transcript