Crowdtap Pitcha Kucha: "The Power of Peer Influence"

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Presenter: Brandon Evans, CEO & founder, Crowdtap

Presenter: Brandon Evans, CEO & founder, Crowdtap

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  • 1. The Power of Peer Influence
  • 2. THE EVOLUTION OF INFLUENCE
  • 3. SOCIAL MARKETING 1.0 = BUILDING A FOLLOWING
  • 4. SOCIAL MARKETING 2.0 = MOVING FROMCOLLECTING FANS TO ACTIVATING INFLUENCERS
  • 5. DEFINING INFLUENCE: 2 SCHOOLS OF THOUGHTSource: Fast Company, Is the Tipping Point Toast?; Apr 2008
  • 6. INFLUENCE FLOWS THROUGH SMALL GROUPSSource: AdAge Digital, How Content is Really Shared: Close Friends, Not ‘Influencers’; Mar 2012
  • 7. PEER INFLUENCERS ARE MOST OF USSource: Facebook, Anatomy of Facebook; Nov 2011
  • 8. THE POWER OFPEER INFLUENCE
  • 9. RECOMMENDATIONS FROM PEERS DRIVE SALESSource: Crowdtap, 1000 people surveyed; Jan. 2012
  • 10. “ PEER RECOMMENDATIONS ARE THE MOST TRUSTED SOURCE FOR PRODUCT INFORMATION “Source: Nielsen, Consumer Trust in Online… Grows; Apr. 2012
  • 11. PEER INFLUENCE CAN NOW SCALE EFFICIENTLYTHROUGH SOCIAL CHANNELS 9.6 Million Consumers 50K Influencers *Based on data from Crowdtap program norms
  • 12. 5 KEYS TOSUCCESS ININFLUENCERMARKETING
  • 13. 1 IDENTIFY THE SOURCE OF INFLUENCE
  • 14. 2 START WITH THE BRAND NOT THE INFLUENCER
  • 15. 3 DON’T BE TOO SELECTIVE AT THE START
  • 16. 4 LET INFLUENCERS ACTUALLY INFLUENCE
  • 17. 5 ADVOCACY IS ONGOING NOT A CAMPAIGN
  • 18. GET THE FULL WHITEPAPER ATPEERINFLUENCER.COM Brandon Evans CEO, Founder Twitter: @brandone brandone@crowdtap.com
  • 19. The Power of Peer Influence