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Case Study: Using Digital to Create Luxury Retail Experiences
 

Case Study: Using Digital to Create Luxury Retail Experiences

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David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and ...

David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.

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  • Mobile in retail is blowing up right now and we have projects in all of these areas. Today we’re going to focus on apps for consumers and sales staff and alerts that are activated through beacons and gps.
  • http://ssl.gstatic.com/think/docs/mobile-in-store_research-studies.pdf
  • http://ssl.gstatic.com/think/docs/mobile-in-store_research-studies.pdf
  • Phil
  • David
  • Tiffany is a seasonal business but can’t scale workforce but needs technology to fill in these gaps. From
  • Tiffany is a seasonal business but can’t scale workforce but needs technology to fill in these gaps. From
  • Phil
  • Completely new space in terms of sales agents/retail integration
  • Shopkick > Estimote > Swirl

Case Study: Using Digital to Create Luxury Retail Experiences Case Study: Using Digital to Create Luxury Retail Experiences Presentation Transcript