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Case Study: Using a Customer Journey Framework for Digital

by on Dec 09, 2013

  • 646 views

Consumer expectations of the shopping experience far exceed many retailers’ capabilities to deliver, resulting in a fragmented customer journey and lost sales for the retailer. Lenovo applied a ...

Consumer expectations of the shopping experience far exceed many retailers’ capabilities to deliver, resulting in a fragmented customer journey and lost sales for the retailer. Lenovo applied a customer journey framework to all aspects of their strategy this past year, focusing on achieving a seamless retail experience that anticipates and adapts to consumer behavior. Sean Popen will walk us through the process of putting the customer journey first, what he learned, and how Lenovo benefitted.

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Case Study: Using a Customer Journey Framework for Digital Case Study: Using a Customer Journey Framework for Digital Presentation Transcript