U.S. Internet users now spend over 30 hours online per week and smartphone users check their device 150 times a day. It’s a whole new world, one where our consumers’ daily lives are increasingly digital. Today’s shoppers have increasingly evolving expectations for retailers to deliver seamless and relevant experiences across all devices. In this session, Leo will walk through what retail brands need to know about the changing shopper journey and how new developments in digital advertising are unlocking new opportunities for marketers to weave themselves into consumers’ digital daily habits to generate results.
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