Data management is important, but it's useless without data activation. Just because you can manage your data, it doesn't mean you can do something with it. BlueKai is more than just a DMP -- we activate your data. Presenter: Zander Ford, sales director, BlueKai @BlueKai

1. Data Activation:
Separating Signal from Noise
Zander Ford, Sales Director

2. Welcome To The World Of
Data-Driven Marketing
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3. What Is Data-Driven Marketing?
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Big Data Marketing

4. 3 Key Challenges Facing The World Of
Data-Driven Marketing
 High Volumes Of Data Being Created
 Cross-Channel Usage Of Data
 Marketers Are Spending More To
Understand Data
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5. There Are Massive Amounts Of
Data Being Created Every Day
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6. More Data Will Be Leveraged Cross-
Channel Over The Coming Years
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7. Marketers Are Beginning To Spend
More Against Infrastructure Than IT
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8. How Should You Think About
Data-Driven Marketing?
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9. The Merging of Personas
CMO CTO
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10. Focus On Data Activation
Data At Rest Tends To Stay At Rest.
Data In Motion Is Activated.

11. What is a Data Activation System?
An enterprise-
level, cloud-based
platform that manages
your data assets and
provides a common
data platform for all your
marketing and customer
interaction programs.
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12. BlueKai Invented the
Business of Data-Driven Digital Marketing
Proprietary solution for
unlocking scale in
data-driven marketing
A tool to
manage1st & 3rd Data Activation
party data
A marketplace to
buy and sell data Data Management
Data Exchange
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13. When You Evaluate A Data AS, Make
Sure They Unite Everything
Activation Fragmentation
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14. Choose A Channel Agnostic Platform To
Give You Everything You Need
Enterprise
Marketing Data AS
Digital DMP
Display-Only
DMP
1st Party 3rd Party
Data Data
Banner only Video, Site & Ad
Optimization, Analyti Offline CRM, Cross
cs Channel
Analytics, Email, Mobile, S
earch
Some solutions born out of networks &
DSP’s, require media buys to activate.
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15. A Complete Data Activation System
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16. Thank-You!