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August 2014 
DIGIDAY 
Click tAo dedviet rmtiassitnerg t iatlen dst yPleublisher Overview 
BitTorrent, Inc. | Corporate Overview
About BitTorrent Bundle 
What Makes BitTorrent Bundle Different? 
The BitTorrent Media Network 
Publisher Stories DIGIDAY 
BitTorrent, Inc. | Corporate Overview 
Contents 
Click to edit master title style 
Click to edit master subtitle style
What is BitTorrent Bundle? 
An immersive experience that emphasizes the 
human connection between artist and fan: 
a social, creative object that becomes 
more valuable, each time it’s shared. 
DIGIDAY 
BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation Purposes Only, Not For External Distribution .
Guiding Principle No. 1 
Big ideas are not bound by pages, run 
times, streams, or size limits. 
BitTorrent Bundle is a revolutionary file format that’s designed to restore digital 
media to its experiential core. Think vinyl. Think box set. Think about the power of a 
single download that can house the breadth of a project - from music, to film, to 
handwritten notes, and experimental art. Big ideas don’t come in boxes. Bundle is 
built for creativity. DIGIDAY 
BitTorrent, Inc. | Corporate Overview
Guiding Principle No. 2 
You should be able to sell your art, 
without selling your soul. 
Every single piece of content has a different business model. BitTorrent Bundle is a 
direct-to-fan engagement platform that’s built to help you unlock to your individual 
goals. Each Bundle can be embedded with calls to action and collateral that drive 
back to value-generating artist properties: from iTunes and Amazon, to ticket 
vendors and merchandise storefronts. DIGIDAY 
BitTorrent, Inc. | Corporate Overview
Guiding Principle No. 3 
Creative goods become more valuable, 
each time they are shared. 
We’re human. We’re hardwired to share. BitTorrent Bundle is designed to work the 
way we do: to travel; to grow with, and over, connection. Each Bundle comes with an 
email gate. Your content doesn’t need to live in a store. Because with Bundle, the 
store lives inside your content. That means your work becomes more valuable, each 
time it’s passed on. DIGIDAY 
BitTorrent, Inc. | Corporate Overview
BitTorrent Bundle Is: 
A global marketplace built to travel: the store is inside the content DIGIDAY 
A new file format for film, music, art and interactive storytelling 
A direct-to-fan media network built for rich engagement 
BitTorrent, Inc. | Corporate Overview
This is the Internet’s Record Store 
10,000 publishers 
2,000,000 titles 
100,000,000 downloads DIGIDAY 
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
This is the Most Effective Way to Grow -- and Keep -- Your Fan Base 
Bundle was hands-down the most effective form of 
promotion used to drive traffic to iTunes album preorder. 
Zach Koche, Family Management (Hundred Waters) 
60 - 90% conversion to download average 
21 - 25% social share rate 
10 - 15% conversion to paid artist properties 
2 - 10% conversion to email subscription 
DIGIDAY 
BitTorrent, Inc. | Corporate Overview
BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience 
DIGIDAY 
BitTorrent, Inc. | Corporate Overview 
255MM 
200MM 
24MM 
41MM 
70MM 
170MM 175MM 
Monthly Active Users
Our Community is Young, Curious, and Tech-Savvy 
BitTorrent DIGIDAY 
users spend more money, and more time, on content 
(online and offline) than their digital peers. 
BitTorrent, Inc. | Corporate Overview 
10% Grad School 
<18 
18-24 
25-34 
35-44 
45-54 
55-64 
65+ 
Young Adults 
18% 
26% 
19% 
17% 
13% 
6% 
2% 
Mostly Male Tech-Savvy Students 
11% Female 
a 
89% 
Male 
39% 
College 
Grads 
51% 
HS 
Students
Our Community is Passionate About Digital Content 
34% more DVD purchases 
34% more in-theater movies viewed 
100% more likely to have a paid music subscription DIGIDAY 
more likely to 33% BitTorrent, Inc. | Corporate Overview 
more likely to buy albums online
Our Community is Passionate About Gaming 
Midcore 
MMO 
RPG 
FPS desktop 
Web-basedDIGIDAY 
more likely to BitTorrent BitTorrent, Inc. | Corporate Overview 
drives over 70M gamers per month 
to gaming sites & apps, across genres:
Click to edit master title style Click to edit master subtitle style 
Core User Behaviors and Values 
● Tech-obsessed and tech-influential 
● Passionate about entertainment 
● Lives mobile, lives connected 
● Invested in creativity 
● Early adopters, social broadcasters 
DIGIDAY 
Click to edit master title style 
BitTorrent, Inc. | Corporate Overview
What Makes Bundle Different? DIGIDAY 
BitTorrent, Inc. | Corporate Overview
Built to Help Video Projects Find Fans 
Bundle campaigns deliver more impressions for artists & advertisers than YouTube. 
DIGIDAY 
Kaskade Tour Doc Preview X YouTube: 
143K total streams. Kaskade Tour Doc Preview X Bundle: 
More than 4.2MM total downloads / streams. 
29X reach versus YouTube. 
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
Built for Bigger Stories 
Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. 
DIGIDAY 
1.8MM 
downloads 
5 of 2013’s most downloaded 
Bundles were 3GB or more. 1.2MM 
downloads 
2.0MM 
downloads 
2.5MM 
1.3MM 
downloads 
downloads 
2.9GB 3.7GB 4.7GB 6.3GB 11.5GB 
Marc Ecko Pretty Lights Tim Ferriss Madonna Berklee 
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
Built for Richer Experiences 
Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution 
platform for everything from film to photo, art, music, and merch discounts. 
DIGIDAY 
De La Soul Bundle: 
Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more. 
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
Built for Control: Publisher-Owned Stats & Subscriber Lists 
Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. 
DIGIDAY 
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
Network DIGIDAY 
BitTorrent, Inc. | Corporate Overview 
The BitTorrent Media
Click to edit master title style Click to edit master subtitle style 
The BitTorrent Media Network 
Our advertisers operated DIGIDAY 
have seen 2-5x ROI with BitTorrent owned & 
properties vs. working with other marketing channels. 
Brands leveraging BitTorrent Bundle and the BitTorrent Media Network: 
Click to edit master title style 
BitTorrent, Inc. | Corporate Overview
Scale and Reach With BitTorrent Ads 
Our advertising platform is built to scale, serving 10 Billion monthly impressions 
across DIGIDAY 
IAB-standard video, banner, and mobile ads. 
300x250 Video 
& Display 
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
IAB and Native Ads 
300x250 Video 
& Display DIGIDAY 
Featured Web 
Text + Banner 
Unit 
In addition to IAB-standard ads, BitTorrent offers prominent native ad 
placements that deliver strong performance. 
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
Pre-Roll Video 
Large-format video advertising to drive pre-roll engagement 
for brand and gaming advertisers. 
DIGIDAY
Mobile Advertising 
Reach your mobile users on the #3 ranked app in Google Play store. 
Mobile banners and interstitial inventory with high tablet adoption. 
DIGIDAY 
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
Publisher Stories DIGIDAY 
BitTorrent, Inc. | Corporate Overview
Click to edit master title style Click to edit master subtitle style 
Moby: Album Launch Campaign 
DIGIDAY 
To launch his 2013 album innocents, 
Moby created an interactive remix 
project, delivered via BitTorrent 
Bundle. 
Fans used stems to create 68K new 
versions of tracks from the original 
album. 
Click to edit master title style 
RESULTS 
8.9MM downloads 
138K iTunes impressions 
68K remix interactions 
BitTorrent, Inc. | Corporate Overview
Click to edit master title style Click to edit master subtitle style 
Cut/Copy: Music Video Activation 
BitTorrent Bundle delivered the 
first-ever 3D printed, open sourced 
music video to support the launch of 
Cut/Copy’s “We Are Explorers” music 
video. 
DIGIDAY 
The BitTorrent Bundle included the 
music video, the 3D print files and 
filming instructions from the shoot. 
RESULTS 
2.6MM downloads 
408K streams 
51K email subscribers 
Click to edit master title style 
BitTorrent, Inc. | Corporate Overview
Click to edit master title style Click to edit master subtitle style 
VICE X Madonna: Social Good Initiative 
DIGIDAY 
BitTorrent Bundle partnered with 
Madonna and VICE to launch a 
global freedom of speech initiative: 
Art For Freedom. 
The BitTorrent Bundle contained a 
20-minute film, photoset, and call to 
contribute to the cause. 
RESULTS 
1.2MM downloads 
84K supporters enlisted 
170 countries reached 
Click to edit master title style 
BitTorrent, Inc. | Corporate Overview
Click to edit master title style Click to edit master subtitle style 
Drafthouse Films: The Act of Killing OSCAR Promotion 
In partnership with Drafthouse Films, 
we delivered a download as digital 
testimony: a behind-the-scenes look at 
The Act of Killing to mark the film’s 
2013 Oscar nomination. 
The Bundle contained exclusive 
content from the filmmakers -- 
reaching audiences in Indonesia, 
where the doc was censored. 
RESULTS 
3.5MM downloads 
51K iTunes impressions 
45K Indonesian impressions 
DIGIDAY 
Click to edit master title style 
BitTorrent, Inc. | Corporate Overview
Click to edit master title style Click to edit master subtitle style 
Curren$y: Mixtape Launch Campaign 
Curren$y used BitTorrent Bundle 
to reinvent the mixtape: the old 
school, immersive, multimedia 
experience of opening an artist-crafted 
DIGIDAY 
cassette, or an art-heavy 
vinyl. 
The BitTorrent Bundle contained 
12-tracks, a documentary, tour art, 
ticket links, and print-able 
coupons. 
RESULTS 
4MM downloads 
30% increase in ticket sales 
500% growth in merch traffic 
Click to edit master title style 
BitTorrent, Inc. | Corporate Overview
Thank You DIGIDAY 
BitTorrent, Inc. | Corporate Overview

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BitTorrent's Pitch Deck

  • 1. Click to edit master title style Click to edit master subtitle style August 2014 DIGIDAY Click tAo dedviet rmtiassitnerg t iatlen dst yPleublisher Overview BitTorrent, Inc. | Corporate Overview
  • 2. About BitTorrent Bundle What Makes BitTorrent Bundle Different? The BitTorrent Media Network Publisher Stories DIGIDAY BitTorrent, Inc. | Corporate Overview Contents Click to edit master title style Click to edit master subtitle style
  • 3. What is BitTorrent Bundle? An immersive experience that emphasizes the human connection between artist and fan: a social, creative object that becomes more valuable, each time it’s shared. DIGIDAY BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 4. Guiding Principle No. 1 Big ideas are not bound by pages, run times, streams, or size limits. BitTorrent Bundle is a revolutionary file format that’s designed to restore digital media to its experiential core. Think vinyl. Think box set. Think about the power of a single download that can house the breadth of a project - from music, to film, to handwritten notes, and experimental art. Big ideas don’t come in boxes. Bundle is built for creativity. DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 5. Guiding Principle No. 2 You should be able to sell your art, without selling your soul. Every single piece of content has a different business model. BitTorrent Bundle is a direct-to-fan engagement platform that’s built to help you unlock to your individual goals. Each Bundle can be embedded with calls to action and collateral that drive back to value-generating artist properties: from iTunes and Amazon, to ticket vendors and merchandise storefronts. DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 6. Guiding Principle No. 3 Creative goods become more valuable, each time they are shared. We’re human. We’re hardwired to share. BitTorrent Bundle is designed to work the way we do: to travel; to grow with, and over, connection. Each Bundle comes with an email gate. Your content doesn’t need to live in a store. Because with Bundle, the store lives inside your content. That means your work becomes more valuable, each time it’s passed on. DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 7. BitTorrent Bundle Is: A global marketplace built to travel: the store is inside the content DIGIDAY A new file format for film, music, art and interactive storytelling A direct-to-fan media network built for rich engagement BitTorrent, Inc. | Corporate Overview
  • 8. This is the Internet’s Record Store 10,000 publishers 2,000,000 titles 100,000,000 downloads DIGIDAY BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 9. This is the Most Effective Way to Grow -- and Keep -- Your Fan Base Bundle was hands-down the most effective form of promotion used to drive traffic to iTunes album preorder. Zach Koche, Family Management (Hundred Waters) 60 - 90% conversion to download average 21 - 25% social share rate 10 - 15% conversion to paid artist properties 2 - 10% conversion to email subscription DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 10. BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience DIGIDAY BitTorrent, Inc. | Corporate Overview 255MM 200MM 24MM 41MM 70MM 170MM 175MM Monthly Active Users
  • 11. Our Community is Young, Curious, and Tech-Savvy BitTorrent DIGIDAY users spend more money, and more time, on content (online and offline) than their digital peers. BitTorrent, Inc. | Corporate Overview 10% Grad School <18 18-24 25-34 35-44 45-54 55-64 65+ Young Adults 18% 26% 19% 17% 13% 6% 2% Mostly Male Tech-Savvy Students 11% Female a 89% Male 39% College Grads 51% HS Students
  • 12. Our Community is Passionate About Digital Content 34% more DVD purchases 34% more in-theater movies viewed 100% more likely to have a paid music subscription DIGIDAY more likely to 33% BitTorrent, Inc. | Corporate Overview more likely to buy albums online
  • 13. Our Community is Passionate About Gaming Midcore MMO RPG FPS desktop Web-basedDIGIDAY more likely to BitTorrent BitTorrent, Inc. | Corporate Overview drives over 70M gamers per month to gaming sites & apps, across genres:
  • 14. Click to edit master title style Click to edit master subtitle style Core User Behaviors and Values ● Tech-obsessed and tech-influential ● Passionate about entertainment ● Lives mobile, lives connected ● Invested in creativity ● Early adopters, social broadcasters DIGIDAY Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 15. What Makes Bundle Different? DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 16. Built to Help Video Projects Find Fans Bundle campaigns deliver more impressions for artists & advertisers than YouTube. DIGIDAY Kaskade Tour Doc Preview X YouTube: 143K total streams. Kaskade Tour Doc Preview X Bundle: More than 4.2MM total downloads / streams. 29X reach versus YouTube. BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 17. Built for Bigger Stories Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. DIGIDAY 1.8MM downloads 5 of 2013’s most downloaded Bundles were 3GB or more. 1.2MM downloads 2.0MM downloads 2.5MM 1.3MM downloads downloads 2.9GB 3.7GB 4.7GB 6.3GB 11.5GB Marc Ecko Pretty Lights Tim Ferriss Madonna Berklee BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 18. Built for Richer Experiences Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution platform for everything from film to photo, art, music, and merch discounts. DIGIDAY De La Soul Bundle: Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more. BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 19. Built for Control: Publisher-Owned Stats & Subscriber Lists Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. DIGIDAY BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 20. Network DIGIDAY BitTorrent, Inc. | Corporate Overview The BitTorrent Media
  • 21. Click to edit master title style Click to edit master subtitle style The BitTorrent Media Network Our advertisers operated DIGIDAY have seen 2-5x ROI with BitTorrent owned & properties vs. working with other marketing channels. Brands leveraging BitTorrent Bundle and the BitTorrent Media Network: Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 22. Scale and Reach With BitTorrent Ads Our advertising platform is built to scale, serving 10 Billion monthly impressions across DIGIDAY IAB-standard video, banner, and mobile ads. 300x250 Video & Display BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
  • 23. IAB and Native Ads 300x250 Video & Display DIGIDAY Featured Web Text + Banner Unit In addition to IAB-standard ads, BitTorrent offers prominent native ad placements that deliver strong performance. BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
  • 24. Pre-Roll Video Large-format video advertising to drive pre-roll engagement for brand and gaming advertisers. DIGIDAY
  • 25. Mobile Advertising Reach your mobile users on the #3 ranked app in Google Play store. Mobile banners and interstitial inventory with high tablet adoption. DIGIDAY BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
  • 26. Publisher Stories DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 27. Click to edit master title style Click to edit master subtitle style Moby: Album Launch Campaign DIGIDAY To launch his 2013 album innocents, Moby created an interactive remix project, delivered via BitTorrent Bundle. Fans used stems to create 68K new versions of tracks from the original album. Click to edit master title style RESULTS 8.9MM downloads 138K iTunes impressions 68K remix interactions BitTorrent, Inc. | Corporate Overview
  • 28. Click to edit master title style Click to edit master subtitle style Cut/Copy: Music Video Activation BitTorrent Bundle delivered the first-ever 3D printed, open sourced music video to support the launch of Cut/Copy’s “We Are Explorers” music video. DIGIDAY The BitTorrent Bundle included the music video, the 3D print files and filming instructions from the shoot. RESULTS 2.6MM downloads 408K streams 51K email subscribers Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 29. Click to edit master title style Click to edit master subtitle style VICE X Madonna: Social Good Initiative DIGIDAY BitTorrent Bundle partnered with Madonna and VICE to launch a global freedom of speech initiative: Art For Freedom. The BitTorrent Bundle contained a 20-minute film, photoset, and call to contribute to the cause. RESULTS 1.2MM downloads 84K supporters enlisted 170 countries reached Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 30. Click to edit master title style Click to edit master subtitle style Drafthouse Films: The Act of Killing OSCAR Promotion In partnership with Drafthouse Films, we delivered a download as digital testimony: a behind-the-scenes look at The Act of Killing to mark the film’s 2013 Oscar nomination. The Bundle contained exclusive content from the filmmakers -- reaching audiences in Indonesia, where the doc was censored. RESULTS 3.5MM downloads 51K iTunes impressions 45K Indonesian impressions DIGIDAY Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 31. Click to edit master title style Click to edit master subtitle style Curren$y: Mixtape Launch Campaign Curren$y used BitTorrent Bundle to reinvent the mixtape: the old school, immersive, multimedia experience of opening an artist-crafted DIGIDAY cassette, or an art-heavy vinyl. The BitTorrent Bundle contained 12-tracks, a documentary, tour art, ticket links, and print-able coupons. RESULTS 4MM downloads 30% increase in ticket sales 500% growth in merch traffic Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 32. Thank You DIGIDAY BitTorrent, Inc. | Corporate Overview