BitTorrent's Pitch Deck
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BitTorrent's Pitch Deck

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This is BitTorrent's 2014 pitch deck to brands and publishers.

This is BitTorrent's 2014 pitch deck to brands and publishers.

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BitTorrent's Pitch Deck Presentation Transcript

  • 1. Click to edit master title style Click to edit master subtitle style August 2014 DIGIDAY Click tAo dedviet rmtiassitnerg t iatlen dst yPleublisher Overview BitTorrent, Inc. | Corporate Overview
  • 2. About BitTorrent Bundle What Makes BitTorrent Bundle Different? The BitTorrent Media Network Publisher Stories DIGIDAY BitTorrent, Inc. | Corporate Overview Contents Click to edit master title style Click to edit master subtitle style
  • 3. What is BitTorrent Bundle? An immersive experience that emphasizes the human connection between artist and fan: a social, creative object that becomes more valuable, each time it’s shared. DIGIDAY BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 4. Guiding Principle No. 1 Big ideas are not bound by pages, run times, streams, or size limits. BitTorrent Bundle is a revolutionary file format that’s designed to restore digital media to its experiential core. Think vinyl. Think box set. Think about the power of a single download that can house the breadth of a project - from music, to film, to handwritten notes, and experimental art. Big ideas don’t come in boxes. Bundle is built for creativity. DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 5. Guiding Principle No. 2 You should be able to sell your art, without selling your soul. Every single piece of content has a different business model. BitTorrent Bundle is a direct-to-fan engagement platform that’s built to help you unlock to your individual goals. Each Bundle can be embedded with calls to action and collateral that drive back to value-generating artist properties: from iTunes and Amazon, to ticket vendors and merchandise storefronts. DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 6. Guiding Principle No. 3 Creative goods become more valuable, each time they are shared. We’re human. We’re hardwired to share. BitTorrent Bundle is designed to work the way we do: to travel; to grow with, and over, connection. Each Bundle comes with an email gate. Your content doesn’t need to live in a store. Because with Bundle, the store lives inside your content. That means your work becomes more valuable, each time it’s passed on. DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 7. BitTorrent Bundle Is: A global marketplace built to travel: the store is inside the content DIGIDAY A new file format for film, music, art and interactive storytelling A direct-to-fan media network built for rich engagement BitTorrent, Inc. | Corporate Overview
  • 8. This is the Internet’s Record Store 10,000 publishers 2,000,000 titles 100,000,000 downloads DIGIDAY BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 9. This is the Most Effective Way to Grow -- and Keep -- Your Fan Base Bundle was hands-down the most effective form of promotion used to drive traffic to iTunes album preorder. Zach Koche, Family Management (Hundred Waters) 60 - 90% conversion to download average 21 - 25% social share rate 10 - 15% conversion to paid artist properties 2 - 10% conversion to email subscription DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 10. BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience DIGIDAY BitTorrent, Inc. | Corporate Overview 255MM 200MM 24MM 41MM 70MM 170MM 175MM Monthly Active Users
  • 11. Our Community is Young, Curious, and Tech-Savvy BitTorrent DIGIDAY users spend more money, and more time, on content (online and offline) than their digital peers. BitTorrent, Inc. | Corporate Overview 10% Grad School <18 18-24 25-34 35-44 45-54 55-64 65+ Young Adults 18% 26% 19% 17% 13% 6% 2% Mostly Male Tech-Savvy Students 11% Female a 89% Male 39% College Grads 51% HS Students
  • 12. Our Community is Passionate About Digital Content 34% more DVD purchases 34% more in-theater movies viewed 100% more likely to have a paid music subscription DIGIDAY more likely to 33% BitTorrent, Inc. | Corporate Overview more likely to buy albums online
  • 13. Our Community is Passionate About Gaming Midcore MMO RPG FPS desktop Web-basedDIGIDAY more likely to BitTorrent BitTorrent, Inc. | Corporate Overview drives over 70M gamers per month to gaming sites & apps, across genres:
  • 14. Click to edit master title style Click to edit master subtitle style Core User Behaviors and Values ● Tech-obsessed and tech-influential ● Passionate about entertainment ● Lives mobile, lives connected ● Invested in creativity ● Early adopters, social broadcasters DIGIDAY Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 15. What Makes Bundle Different? DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 16. Built to Help Video Projects Find Fans Bundle campaigns deliver more impressions for artists & advertisers than YouTube. DIGIDAY Kaskade Tour Doc Preview X YouTube: 143K total streams. Kaskade Tour Doc Preview X Bundle: More than 4.2MM total downloads / streams. 29X reach versus YouTube. BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 17. Built for Bigger Stories Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. DIGIDAY 1.8MM downloads 5 of 2013’s most downloaded Bundles were 3GB or more. 1.2MM downloads 2.0MM downloads 2.5MM 1.3MM downloads downloads 2.9GB 3.7GB 4.7GB 6.3GB 11.5GB Marc Ecko Pretty Lights Tim Ferriss Madonna Berklee BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 18. Built for Richer Experiences Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution platform for everything from film to photo, art, music, and merch discounts. DIGIDAY De La Soul Bundle: Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more. BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 19. Built for Control: Publisher-Owned Stats & Subscriber Lists Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. DIGIDAY BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .
  • 20. Network DIGIDAY BitTorrent, Inc. | Corporate Overview The BitTorrent Media
  • 21. Click to edit master title style Click to edit master subtitle style The BitTorrent Media Network Our advertisers operated DIGIDAY have seen 2-5x ROI with BitTorrent owned & properties vs. working with other marketing channels. Brands leveraging BitTorrent Bundle and the BitTorrent Media Network: Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 22. Scale and Reach With BitTorrent Ads Our advertising platform is built to scale, serving 10 Billion monthly impressions across DIGIDAY IAB-standard video, banner, and mobile ads. 300x250 Video & Display BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
  • 23. IAB and Native Ads 300x250 Video & Display DIGIDAY Featured Web Text + Banner Unit In addition to IAB-standard ads, BitTorrent offers prominent native ad placements that deliver strong performance. BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
  • 24. Pre-Roll Video Large-format video advertising to drive pre-roll engagement for brand and gaming advertisers. DIGIDAY
  • 25. Mobile Advertising Reach your mobile users on the #3 ranked app in Google Play store. Mobile banners and interstitial inventory with high tablet adoption. DIGIDAY BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .
  • 26. Publisher Stories DIGIDAY BitTorrent, Inc. | Corporate Overview
  • 27. Click to edit master title style Click to edit master subtitle style Moby: Album Launch Campaign DIGIDAY To launch his 2013 album innocents, Moby created an interactive remix project, delivered via BitTorrent Bundle. Fans used stems to create 68K new versions of tracks from the original album. Click to edit master title style RESULTS 8.9MM downloads 138K iTunes impressions 68K remix interactions BitTorrent, Inc. | Corporate Overview
  • 28. Click to edit master title style Click to edit master subtitle style Cut/Copy: Music Video Activation BitTorrent Bundle delivered the first-ever 3D printed, open sourced music video to support the launch of Cut/Copy’s “We Are Explorers” music video. DIGIDAY The BitTorrent Bundle included the music video, the 3D print files and filming instructions from the shoot. RESULTS 2.6MM downloads 408K streams 51K email subscribers Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 29. Click to edit master title style Click to edit master subtitle style VICE X Madonna: Social Good Initiative DIGIDAY BitTorrent Bundle partnered with Madonna and VICE to launch a global freedom of speech initiative: Art For Freedom. The BitTorrent Bundle contained a 20-minute film, photoset, and call to contribute to the cause. RESULTS 1.2MM downloads 84K supporters enlisted 170 countries reached Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 30. Click to edit master title style Click to edit master subtitle style Drafthouse Films: The Act of Killing OSCAR Promotion In partnership with Drafthouse Films, we delivered a download as digital testimony: a behind-the-scenes look at The Act of Killing to mark the film’s 2013 Oscar nomination. The Bundle contained exclusive content from the filmmakers -- reaching audiences in Indonesia, where the doc was censored. RESULTS 3.5MM downloads 51K iTunes impressions 45K Indonesian impressions DIGIDAY Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 31. Click to edit master title style Click to edit master subtitle style Curren$y: Mixtape Launch Campaign Curren$y used BitTorrent Bundle to reinvent the mixtape: the old school, immersive, multimedia experience of opening an artist-crafted DIGIDAY cassette, or an art-heavy vinyl. The BitTorrent Bundle contained 12-tracks, a documentary, tour art, ticket links, and print-able coupons. RESULTS 4MM downloads 30% increase in ticket sales 500% growth in merch traffic Click to edit master title style BitTorrent, Inc. | Corporate Overview
  • 32. Thank You DIGIDAY BitTorrent, Inc. | Corporate Overview