(Art+data) intelligent content

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  • 1. Better Design : : Deeper InsightsIntelligent Content your media will know you better than you know yourselfWednesday, May 22, 13
  • 2. May you live in interesting times . . .We are at the dawn of fully interactive reading, watching and listeningWednesday, May 22, 13
  • 3. Reading is dead“Reading,” as we know it, is dead.Media + People will ‘read’ one another. Wednesday, May 22, 13
  • 4. Read less, know morePeople will read less. Yet, they will “know” more than ever.Books, Magazines, Newspapers are a relatively slow way to absorb information.Wednesday, May 22, 13
  • 5. Read less, know moreReading billboards is a ‘low retention’ratio message event Reading tags is an extremely data poor way to convey info Reading Search results can be overwhelming Wednesday, May 22, 13
  • 6. Watching is dead“Watching,” as we know it, is dead.Media + People will ‘watch’ one another. Wednesday, May 22, 13
  • 7. Watch less, know more‘Watching YouTube’ is an oxymoron. We will soon engage video. Watching movies is a socially poor form of entertainment.Watching a game means you really missed most of it. Wednesday, May 22, 13
  • 8. Listening is dead“Listening,” as we know it, is dead.Media + People will ‘listen’ to one another. Wednesday, May 22, 13
  • 9. Listen less, know moreListening to music is a wasted opportunity to discover more. Listening to a great concert leaves your other senses alone.Listening for birds is a missed window to learn even more. Wednesday, May 22, 13
  • 10. A Revolutionary TimeRandomMay you live in interesting times . . .IntelligentWednesday, May 22, 13
  • 11. A Revolutionary TimeRandomMay you live in interesting times . . .IntelligentWednesday, May 22, 13
  • 12. A Revolutionary TimeRandomMay you live in interesting times . . .IntelligentWednesday, May 22, 13
  • 13. A Revolutionary TimeWearable informationWe are in the most intense era of upheaval in content development since the launch of the webPersonal Display Everyday hologramsWednesday, May 22, 13
  • 14. Media revolutionTwo concepts will revolutionizecontent and engagement:Immersive experiencesSentient software In both cases, experience design will respond to what the content estimates will likely engage you. Wednesday, May 22, 13
  • 15. A war for the Starting Point Search, Social, Navigation are at war over the starting point for engagement A new starting point may emerge.It won’t likely be controlled by any of the incumbents. Wednesday, May 22, 13
  • 16. Read, Watch, Listen less. Yet, know more.Gesture Audio Graphical Wednesday, May 22, 13
  • 17. A Star Starting Point is born Search, Social, Navigation are at war over the starting point for engagement Wednesday, May 22, 13
  • 18. Rethinking the basicsReading, Writing & Arithmetic will be replaced by Touching, Talking & Thinking Wednesday, May 22, 13
  • 19. Government, military and law enforcement applications will create new realities for content navigation. Yes, government will lead innovationWednesday, May 22, 13
  • 20. Search and Discovery rebornAggregators will disrupt Search in unforeseen ways. Wednesday, May 22, 13
  • 21. The ConceptWhat looks like an experiment today, will soon be your reality. Wednesday, May 22, 13
  • 22. Evolving ConclusionsIf von Neumann was right, we will soon wear some intelligent device which will listen to the entire world for what we want to read, watch, or listen to, then deliver it to us in content format so immersive we absorb the information by merely paying attention.Wednesday, May 22, 13
  • 23. Evolving ConclusionsRandom IntelligentIntelligent content will fuel the (ART+DATA) concept, and will propel us forward at an ever accelerating rate. Wednesday, May 22, 13
  • 24. Founder : : Roger WoodThis presentation is based on researchled by Evelyn Robbrecht, Fellowwww.artplusdata.com Contact us for further research Wednesday, May 22, 13