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Agency Innovation Camp '13: Purple Group

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THE BRAND IS FIZZYBUT SALES ARE FLAT THE CHALLENGE
EASIER TO BUYREASONS TO BUY STRATEGY
3 TRUTHS ABOUT OUR TARGET THEY CRAVE EXCLUSIVE EXPERIENCESTHEY LOVE TO SELF PROMOTETHEY’RE CONSCIENTIOUS CONSUMERS
#MYDIETX
#MYDIETX
Diet X Box
EASIER TO BUY MORE REASONS TO BUY #MYDIETX DIET X BOX
Agency Innovation Camp '13: Purple Group

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Agency Innovation Camp '13: Purple Group

Editor's Notes

  1. - refillable Growler concept to cola category, - convenience
  2. - Birchbox + wine/beer of the month clubs - Weekly delivery service packaged up with exclusive merch/access to ensure you’re always stocked - Pick your package: Sports example (swag for YOUR team, pretzels) & weekend (timing -- Friday) & gaming (exclusive unlocks) (hyperlocal) & fashion & health/fitness - Seeding: 1k influencers - Evolve & social graph targeting -- display to influencers - easier to buy/reasons to buy - New stream of revenue (recurring, predictable)