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Mentor Presentation: Social Strategy Is Mobile Strategy

by on Nov 21, 2013

  • 498 views

The mobile channel is as much an intimate medium as it is a social medium. Response rates for text messaging dwarf those of social media and email, and there is no greater use of smartphones than in ...

The mobile channel is as much an intimate medium as it is a social medium. Response rates for text messaging dwarf those of social media and email, and there is no greater use of smartphones than in sending these private SMS/MMS messages to our friends and family. If you aren’t allowing consumers to opt-in for such notifications like updates, deals and other communication, you are ignoring the most direct channel you have to reach them.

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Mentor Presentation: Social Strategy Is Mobile Strategy Mentor Presentation: Social Strategy Is Mobile Strategy Presentation Transcript