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Organizations recognize that they should be using data in their decision-making, but often the process involves complicated systems and only provides limited insights. Sachin Kamdar, CEO of Parse.ly, an analytics platform designed for premium digital publishers, will talk about how writers, reporters, and whole news companies can incorporate data to improve day-to-day decisions and long-term strategy. Understanding how to provide data in useable formats can answer questions and provide feedback, which will empower your team and, ultimately, benefit your readers.
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