Visual Storytelling at GE
Upcoming SlideShare
Loading in...5
×
 

Visual Storytelling at GE

on

  • 353 views

GE has hit its stride with social story-telling through visual channels, particularly with their popular #6SecondScience Fair Vines. What began as a series of quick-hit science lessons tweeted out by ...

GE has hit its stride with social story-telling through visual channels, particularly with their popular #6SecondScience Fair Vines. What began as a series of quick-hit science lessons tweeted out by GE quickly morphed into a user-generated campaign that ignited imaginations across the U.S. This presentation by GE's digital marketing director will feature this and other case studies to show how GE takes advantage of various social channels and the importance of a clear, cohesive distribution strategy.

Statistics

Views

Total Views
353
Views on SlideShare
350
Embed Views
3

Actions

Likes
0
Downloads
21
Comments
0

1 Embed 3

http://www.slideee.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Visual Storytelling at GE Visual Storytelling at GE Presentation Transcript

    • Imagination at work Visual Storytelling at GE April 29, 2014 @kcraigwell
    • See tutorial regarding confidentiality disclosures. Delete if not needed. GE Messaging Priorities Title or Job Number | XX Month 201X 2 1. Increase awareness of the scope of what GE does, and positive experiences with the brand 2. Support pipeline for young software, engineering and business talent 3. Drive interest among the next generation of potential shareholders
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.Title or Job Number | XX Month 201X 3 The average attention span of a gold fish is 9 seconds Source: Statistic Brain
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.Title or Job Number | XX Month 201X 4 Source: Statistic Brain The average human attention span in 2013 was 8 seconds
    • See tutorial regarding confidentiality disclosures. Delete if not needed. Defining Your Voice 5 Target Enthusiasts with interests in topics important to GE Objective Deepen understanding of GE’s commitment to a better future through tech and innovation, and human connection to GE Strategy Ignite light-hearted curiosity around science and technology, and create moments of wonder by opening GE’s doors
    • See tutorial regarding confidentiality disclosures. Delete if not needed. GE Owned Platforms Total opt-in audience of 4MM+ monthly followers and visitors 6 Enthusiasts ConsumersDecision MakersInsiders
    • See tutorial regarding confidentiality disclosures. Delete if not needed. #GEInstaWalk Title or Job Number | XX Month 201X 7 “They’re the first… As far as we can tell, the #GEInstaWalk is the biggest instawalk of its kind…” – Social Media Contractors We invited 6 Instagram Influencers and 6 GE Super Fans to take a special tour of GE Aviation in Peebles, OH: • 3.5MM Instagram followers across InstaWalker feeds in aggregate • 200K+ social engagements in first 48 hours
    • See tutorial regarding confidentiality disclosures. Delete if not needed. #GEInstaWalk Influencer Posts Title or Job Number | XX Month 201X 8
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.Title or Job Number | XX Month 201X 9 @generalelectric
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.Title or Job Number | XX Month 201X 10 @generalelectric
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.Title or Job Number | XX Month 201X 11 @adamsenatori
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. 12 @adamsenatori
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. 13 @adamsenatori
    • See tutorial regarding confidentiality disclosures. Delete if not needed. GE & CSX Intermodal Transportation 14 “The CSX Terminal is not a film set from the next Star Trek, but a logistics hub through which nearly 50 million tons of freight passes every year… The whole thing is a futuristic glimpse of landscape-scale robotics at work… ” – Gizmodo The story of how GE locomotives and software help power CSX Intermodal Operations: • Audio visual composition of terminal operations and machine sounds • Focus on size of machinery and scale of operations Reuben Wu Video & Sound Member of Ladytron Dan Cole Photography 443K+ Instagram Followers Chris New Photography Senior Photographer, Group SJR
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. @dankhole
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. @dankhole
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. @dankhole
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. @dankhole
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. @seenewphoto
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed. @seenewphoto
    • See tutorial regarding confidentiality disclosures. Delete if not needed.
    • See tutorial regarding confidentiality disclosures. Delete if not needed. The Slow Mo Guys at GE Global Research Title or Job Number | XX Month 201X 22 /TheSlowMoGuys Hydrophobic Surfaces 5M+ Views /GE MEMS 500K+ Views /GE Cold Spray 500K+ Views YouTube creators Dan and Gavin used their phantom flex camera to capture three GE Global Research technologies in stunning slow motion: • 6M+ views across the three videos (all organic) • 4.2% engagement rate
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.
    • See tutorial regarding confidentiality disclosures. Delete if not needed. #SpringBreakIt Title or Job Number | XX Month 201X 24 “Honestly, if they made a 90-minute supercut of things being violently wrecked by machines and released it in theaters I’d go, and I don’t think I’d be alone.” – Geekosystem To celebrate innovations in materials science, we ran everyday items through our destructive test labs for one day during Spring Break: • 350+ fans received videos • 2K+ hashtag mentions • 10MM+ earned media impressions
    • See tutorial regarding confidentiality disclosures. Delete if not needed.See tutorial regarding confidentiality disclosures. Delete if not needed.
    • Imagination at work
    • See tutorial regarding confidentiality disclosures. Delete if not needed. #GESpringBreakIt: Igniting curiosity about materials science
    • See tutorial regarding confidentiality disclosures. Delete if not needed. #GESpringBreakIt: Inspiring Future Scientists & Engineers Title or Job Number | XX Month 201X 28
    • Imagination at work Thank You