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Netflix is one of a limited number of brands that built and now operates its own in-house programmatic team. The benefits of this are significant - ownership of intellectual capital and data insight, the potential for improved agility across channels and greater cohesion and customization based on the organization's needs. But when should a brand build an in-house programmatic team and how can it be done effectively? Netflix's senior manager of programmatic buying will discuss these and other questions about what it's like for a brand to build its own internal programmatic system.
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