“BRAND AS    NEWSROOM”;REAL-TIME MARKETING       Conversations start here    STRATEGIES
THE HUFFINGTON POST                              LIVE STREAMING CORE SITE                                                 ...
EDITORIAL              NEWS & BUSINESS 38M                           LIFESTYLE 25M                ENTERTAINMENT 21M       ...
30.2                                  ENGAGEMENT                 28.9                                               Averag...
10 LESSONS FOR      BRANDSFROM THE HUFFPOST
REAL-TIME PACE
1600 articles…every 58       seconds
ART + SCIENCE
SYNDICATION NOT  DESTINATION
50%     lift in recall6X
SOCIAL CONTENT
MORE SHARING                      MORE FINDIN      #1                             2M+    MOST SHAREDCONTENT ON FACEBOOK   ...
PARTICIPATION GENERATION
VIDEO
“Stoke Factor”
41M monthly video    Bill Maher, John Cusack, Sen. Rand Paul, 50 Cent, Tom            views Friedman, Mayor Bloomberg, Tyr...
CROSS PLATFORM
GLOBAL
TECHNOLOGY  MATTERS
BRAND AS NEWSROOMCONTENT            TECHNOLOGY             AUDIENCE                       Seamless                      sy...
ITERATION
INFLUENCE.   IMPACT.INNOVATION.
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
HuffPo at DPS: At the Pace of Twitter
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HuffPo at DPS: At the Pace of Twitter

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If last year was the year of "brand as publisher," 2013 is the year of 'brand as newsroom." Marketers are deeply committed to building branded content but this new language acknowledges the pace that is required to keep content relevant in a Twitter-paced information economy. In this discussion, HuffPost's Janet Balis will share key lessons learned that inform how brands can think about the connection between content, social and paid media strategies.

Presenter: Janet Balis, publisher, The Huffington Post @digitalstrategy

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HuffPo at DPS: At the Pace of Twitter

  1. 1. “BRAND AS NEWSROOM”;REAL-TIME MARKETING Conversations start here STRATEGIES
  2. 2. THE HUFFINGTON POST LIVE STREAMING CORE SITE MOBILE VIDEO CANADA UNITED KINGDOM ITALY COMING SOON: MAGHREB UNITED STATES SPAIN JAPAN BRAZIL FRANCE And more. 76M UV’S
  3. 3. EDITORIAL NEWS & BUSINESS 38M LIFESTYLE 25M ENTERTAINMENT 21M TECH & INNOVATION 11MSource: Comscore December 2012
  4. 4. 30.2 ENGAGEMENT 28.9 Average Minutes Per Visitor 20.3 18.4 17.1 10.8 9.9 9.1 9.0 8.6 6.3 7.8 7.6 8.1 7.3 4.9 NEWS & BUSINESS LIFESTYLE ENTERTAINMENT TECH & INNOVASource: Comscore December 2012
  5. 5. 10 LESSONS FOR BRANDSFROM THE HUFFPOST
  6. 6. REAL-TIME PACE
  7. 7. 1600 articles…every 58 seconds
  8. 8. ART + SCIENCE
  9. 9. SYNDICATION NOT DESTINATION
  10. 10. 50% lift in recall6X
  11. 11. SOCIAL CONTENT
  12. 12. MORE SHARING MORE FINDIN #1 2M+ MOST SHAREDCONTENT ON FACEBOOK THE SOCIAL DAILY REFERRALS FROM FACEBOOK 81M+ FLYWHEEL 800K+ SOCIAL ACTIONS DAILY REFFERALS PER MONTH FROM TWITTER
  13. 13. PARTICIPATION GENERATION
  14. 14. VIDEO
  15. 15. “Stoke Factor”
  16. 16. 41M monthly video Bill Maher, John Cusack, Sen. Rand Paul, 50 Cent, Tom views Friedman, Mayor Bloomberg, Tyra Banks, Michael Moore, Harry Shearer, Shaq O’Neil, NewtGingrich, Smokey Robinson, Paul Krugman, Hulk Hogan, RFK, Jr, Joy Behar, Cory Booker, Dan Rather, Nick Cannon, Larry King, Jon Huntsman, Jackie Collins, Grover Norquist, Dr. Oz, Sen. Ron Wyden, Oliver Stone, John Leguizamo, Gordon
  17. 17. CROSS PLATFORM
  18. 18. GLOBAL
  19. 19. TECHNOLOGY MATTERS
  20. 20. BRAND AS NEWSROOMCONTENT TECHNOLOGY AUDIENCE Seamless syndication Organic Integrated traffic social HUFFPOST Real-time Real-time content BRANDED analytics CONTENT PLATFORM
  21. 21. ITERATION
  22. 22. INFLUENCE. IMPACT.INNOVATION.

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