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Programmatic Gold Rush
Mining for Insights to Maximize Video Revenue
Across All Screens
The Evolution of Media Buying
Drivers of change
• Audience based buying strategies
• Control and self verification
• Varia...
Programmatic Defined
Programmatic
The use of technology and data to automate
transactional processes and optimize results
...
The Two Sides of Programmatic
Programmatic is becoming a better way for advertising to be sold in the wake of audience
tar...
Media Spend Distribution
Trend Graph Monitoring
Stable
Unstable
Error Reporting Funnel
Error Reporting
Newest Platform Feature to Maximize Revenue
Secondary auction
Future Tailwinds
• Traditional media executions to programmatic executions
• Mobile video as a new medium
• Shift from lin...
Win a SpotX snowboard — no one else will have one
v
THANK YOU
Sean Buckley, VP, Platform & Global Supply
sbuckley@spotxchange.com
845 spot xchange
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845 spot xchange

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  • Slide title is a nod to Digiday’s WTF series.
  • Transcript of "845 spot xchange"

    1. 1. v Programmatic Gold Rush Mining for Insights to Maximize Video Revenue Across All Screens
    2. 2. The Evolution of Media Buying Drivers of change • Audience based buying strategies • Control and self verification • Variable pricing Buy side behavior has evolved
    3. 3. Programmatic Defined Programmatic The use of technology and data to automate transactional processes and optimize results “Programmatic” in Other Industries
    4. 4. The Two Sides of Programmatic Programmatic is becoming a better way for advertising to be sold in the wake of audience targeting and self verification from buyers. Auction-Based Real Time Bidding (RTB) Ad ID, Seat ID, Deal ID Aggregated demand and supply Increased transparency More granular yield optimization and rate card protection Variable pricing Programmatic Direct In addition to the aforementioned RTB benefits… Replacement for tag-based buying (Deal ID) Faster, more efficient
    5. 5. Media Spend Distribution
    6. 6. Trend Graph Monitoring Stable Unstable
    7. 7. Error Reporting Funnel
    8. 8. Error Reporting Newest Platform Feature to Maximize Revenue Secondary auction
    9. 9. Future Tailwinds • Traditional media executions to programmatic executions • Mobile video as a new medium • Shift from linear TV to connected TV
    10. 10. Win a SpotX snowboard — no one else will have one
    11. 11. v THANK YOU Sean Buckley, VP, Platform & Global Supply sbuckley@spotxchange.com
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